Apple Locks in 12 Petabytes of iTunes Video Content Storage?

StorageNewsletter.com reports (via AppleInsider) that Apple has placed a massive order with Isilon Systems for up to 12 petabytes of storage to support iTunes video offerings.
Apple ordered as much as 12PB of capacity from Isilon Systems, notably to manage the video download of its customers using iTunes, according to an inside source of the new division of EMC.
According to the report, the order is likely to make Apple the largest of Isilon's 1,500 worldwide customers.
Apple is of course set to bring its massive new data center outside of Maiden, North Carolina online any day now, and Apple has reported that the facility will be used to support iTunes and MobileMe services. The company has, however, reportedly also been looking to deploy new cloud-based services that would allow users store music, video, and photos on Apple's servers for access from multiple Internet-connected devices.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
April and May have been relatively slow months for Apple this year, but there is a lot to look forward to heading into WWDC 2026 and beyond.
Apple is expected to release at least 15 more products later this year, with some of them held up until the more personalized version of Siri launches.
Beyond the usual annual updates to iPhones and Apple Watches in September, Apple's all-new smart...
May has been a quiet stretch in terms of new Apple products, but the company did release two accessories on its online store this month.
First up was a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. U.S. pricing is set at $49.
The band is part of Apple's 2026 Pride Collection, which also includes a new Pride...