Just a day after debuting a new Game Center commercial for the iPhone 4, Apple has rolled out its fifth ad in the "If You Don't Have an iPhone" series since its debut last week. The new ad, entitled "Retina", focuses on the high-resolution Retina display found in the iPhone 4.

If you don't have an iPhone, you don't have the Retina display, the highest resolution screen on any phone. So movies aren't this dramatic, maps aren't this clear, emails aren't this detailed, and memories aren't this memorable. Yup, if you don't have an iPhone, well, you don't have an iPhone.

The new ad is not the first to highlight the iPhone 4's Retina display, as Apple released a somewhat similar commercial last October.

Related Forum: iPhone

Top Rated Comments

toddybody Avatar
185 months ago
If you don't have an iPad 3, you don't have the Retina display, the highest resolution screen on any tablet. So movies aren't this dramatic, maps aren't this clear, emails aren't this detailed, and memories aren't this memorable. Yup, if you don't have an iPad 3, well, you don't have an iPad 3.

Damn you APPLE!!!!!!
Score: 1 Votes (Like | Disagree)
kdarling Avatar
185 months ago
I wonder why no one else has come up with a smartphone screen to match the Retina Display's resolution? ...or has it been done and I'm just not aware of it?

No one else has had the bizarre need to exactly double an old resolution to get around the lack of app resolution independence, such as Apple did.

However, the Sharp IS03 Android phone does also have a 960x640 screen (see comparison here (http://www.engadget.com/2010/10/07/sharp-is03-asv-display-vs-iphone-4-ips-display-fight/)).

As for denser, LG designs and makes the iPhone4 screen. Their first high res IPS phone display was in a 2008 LG TV phone called the LU1400. It had 333PPI, more than the later iPhone's 326PPI. This likely helped LG get Apple's business.

As for "retina" (aka "print" ~300PPI at a foot away) quality... back in 2007,
both the Toshiba Portege G900 and Sony Ericsson XPERIA X1 had 311PPI. They were advertised as the first "print quality" phone displays. Which is probably why Apple felt they had to come up with another catch phrase.

The HTC Diamond2, from early 2009, was 298PPI, which is almost 300PPI.
Score: 1 Votes (Like | Disagree)
elppa Avatar
185 months ago
This. The voiceover guy sounds like a smug little douchebag. Apple has got to stop that. The Mac vs. PC ads were bad enough, and overstayed their welcome by many years, and now we have these. Someone at TBWA/Chiat/Day needs to wake up and realize that tone matters.

But the PC Mac ads were a huge success and spawned a number of copycats (//www.youtube.com/watch?v=3KmfXupi9cg&feature=relmfu).
Score: 1 Votes (Like | Disagree)
siurpeeman Avatar
185 months ago
the commercial is kind of meh. while i agree the retina display is amazing and deserving of all its hype, it isn't something that can be demonstrated on someone's television or computer screen. it really is one of those things that has to be seen in person to be wowed.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
iPhone Siri Glow

Apple Will Reportedly Let iPhone Users in the EU Switch Away From Siri

Sunday May 18, 2025 2:31 pm PDT by
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett. In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum. ...