Genius Bars and Expanded Apple Lineup Coming to Best Buy Stores?
TUAW reports that it has heard from "an anonymous tipster" that Apple will be expanding its presence at Best Buy stores, adding more products and even going as far as to add Genius Bars in some locations.
An anonymous tipster who works at a Best Buy store let us know this morning that he was informed by his Apple rep that the Apple section of the computer department will be going through a transition sometime this Spring to allow more products to be displayed. At the same time, the stores will get a Genius Bar, up to this time a fixture only at Apple Stores.
While the accuracy of the claim is unknown at this time, such a development would seem to mark a significant change for Apple, which has relied heavily on its own retail stores for providing face-to-face support for its users. Beyond its own stores, support services for Apple's products are currently offered through a network of authorized service providers, but bringing full-fledged Genius Bars to Best Buy locations could extend the "Apple Store experience" on a small scale to areas currently unserved by Apple's retail stores.
Also unknown is how Best Buy's Genius Bars would be staffed. While Best Buy does support sales of Apple products with its own employees, Apple does employ a network of Apple Solutions Consultants at some Best Buy locations to provide expertise in Apple products. Consequently, it is unclear whether Best Buy Genius Bars would be staffed by Best Buy or Apple employees.
About two-thirds of Best Buy's approximately 1,000 U.S. locations currently feature dedicated "Apple Shop" sections for Apple products.
Popular Stories
Wednesday September 24, 2025 3:58 pm PDT by
Juli CloverWith the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Wednesday September 24, 2025 10:22 am PDT by
Juli CloverThe marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today.
Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple this month released macOS Tahoe, the latest version of the company's Mac operating system. macOS Tahoe 26 adopts Apple's new Liquid Glass design along with new customizations, a new Phone app, and updated capabilities across the platform.
In this article, we've selected 50 new features and lesser-known changes that are worth checking out if you're upgrading. What do you think of...