Amazon Takes on iPad in New Commercial - MacRumors
Skip to Content

Amazon Takes on iPad in New Commercial


Amazon has taken Apple head on in their latest commercial for their Kindle e-reader:

The ad, shown here, features a guy sitting poolside in a t-shirt and shorts struggling to read an e-book on a black LCD-screen device that looks an awful lot like an iPad.

Next to him, a gal in a bikini is enjoying reading on her Kindle, featuring an E Ink screen that looks so clear in the sun that she can even read with sunglasses on. She tells iPad guy shes able to read in the sun because shes got a Kindle, which cost less than her sunglasses.

The ad points out that the iPad's screen is less readable in direct sunlight as compared to the Kindles e-ink screen. While the iPad is a more fully functional device than the Kindle, it overlaps the Kindle's e-reader usage with Apple's iBooks application.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
apple tv 4k new orange

tvOS 26.4 Adds These New Features to Your Apple TV

Wednesday March 25, 2026 3:33 pm PDT by
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV. tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software. Below, we have recapped what is new in tvOS...