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As noted by Ars Technica's Jacqui Cheng, Apple has updated its iAd developer page to invite app developers to advertise their applications through the company's new mobile ad platform.
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Apple's iAd program launched at the beginning of this month with ad campaigns from major brands such as Nissan and Dove, with the company reportedly charging as much as $1 million for placements in the program. But now the door appears to opening for smaller developers, as the company broadens its offerings to include app developers wishing to promote their applications, something we've seen for quite some time on existing ad networks.
