Apple Targeting $0.99 TV Show Rentals As It Moves iTunes to the Cloud
Newteevee provides some details into Apple's plans to revamp their Apple TV product as they transition from selling downloads to offering streaming online content. According to the report, Apple is about to get more serious about the Apple TV and is pushing to offer $0.99 rentals for TV shows rather than the current $1.99/$2.99 (HD) downloadable purchases.
The TV rental program would work in much the same way that movie rentals now work through iTunes; once an episode is purchased, the consumer will have 30 days to start watching the video. And once started, the TV rental will be available for 24 hours before it expires.
With the new system, Apple would stream the rentals to customers much like Netflix and Hulu. This rumor is just one in a series in which Apple is actively negotiating with content providers to provide more attractive content for customers. Previous negotiations had Apple trying to lower the purchase price of TV episodes down to $1, though it seems that plan never materialized.
Any sort of streaming service might be interesting for iPad, iPhone and iPod Touch owners who might also be able to benefit from the service. Rather than syncing an entire show with your computer, customers could simply stream the video directly from iTunes. In fact, some recent rumors even describe the next Apple TV as just another iOS device.
Popular Stories
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February.
The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year.
Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023.
Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said.
Apple Pay Later was first previewed at the...
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports.
The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process.
Apple's App Store rules dictate...
