Steve Jobs Posts 'Thoughts on Flash' Open Letter

121055 apple logo

Apple CEO Steve Jobs today posted a lengthy open letter offering his "Thoughts on Flash" in an attempt to clear up some of the controversy over Apple's relationship with Adobe and its unwillingness to incorporate Flash capabilities into its iPhone OS devices.

I wanted to jot down some of our thoughts on Adobe's Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven - they say we want to protect our App Store - but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

Jobs then proceeds to lay out six aspects to Apple's argument against the use of Flash:

- Openness: Flash is a proprietary product, making it a closed system. While Apple also offers proprietary products, it believes that all web standards should be open. Jobs points to Apple's support of open standards such HTML5, CSS and JavaScript, as well as its own contributions to open source projects such as WebKit.

- "The Full Web": One of Adobe's arguments is that a lack of Flash compatibility prevents Apple mobile devices from accessing "the full web" because 75% of video in that format. Jobs counters that almost all of this video is available in the more modern H.264 format and viewable on iPhone OS devices. He also points to the YouTube application and a list of other sources all offering video in iPhone-compatible formats. With respect to Flash-based games, Jobs concedes that the iPhone is unable to play them, but notes that there are over 50,000 game and entertainment titles on the App Store, many of which are free.

- Reliability, Security, and Performance: Jobs points to a Symantec study showing Flash having one of the worst security records last year and notes that Flash is the #1 reason Macs crash. While Apple has been working with Adobe to address these issues, the problems remain. Jobs also claims that Apple has yet to see Flash performing well on any mobile device, something it has repeatedly asked Adobe to demonstrate.

- Battery Life: Long battery life essentially requires hardware decoding of formats such as H.264, but most Flash website continue to use older decoders that must run in software, crippling battery life for mobile devices.

- Touch: Interactive Flash content is mouse-driven and not easily compatible with Apple's touch-driven iPhone OS. Jobs argues that developers who need to rewrite their Flash websites to support touch anyway should look to more modern technologies like those supported by Apple.

- Flash as a Third-Party Development Tool: Jobs outlines Apple's arguments against allowing developers to create iPhone applications using Flash or other third-party development tools, citing sub-standard performance and a reliance on those third parties to adopt changes and improvements. Apple wants developers building directly on iPhone OS for the best experience possible.

Our motivation is simple - we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins - we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Jobs concludes by noting that Flash was developed during the era of PCs and mice, but today's low-power, touch-based mobile devices require new standards and technologies.

Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

JediZenMaster Avatar
198 months ago
Well said steve. Flash is garbage if your on a mobile device and it's barely usable on a MBP. hTML5 All the way!
Score: 1 Votes (Like | Disagree)
iOrlando Avatar
198 months ago
that is big.

its the death strike.
Score: 1 Votes (Like | Disagree)
lssmit02 Avatar
198 months ago
As Jobs points out, Adobe has been deficient in bringing its products up to date on the OS X platform. If that's how Adobe treats its Mac products, imagine how bad it will be with iPhone OS.
Score: 1 Votes (Like | Disagree)
JediZenMaster Avatar
198 months ago
Well put steve! He makes some great points :D It's going to be funny seeing the apple-haters blood pressure rise after they get wind of that letter
Score: 1 Votes (Like | Disagree)
Lone Deranger Avatar
198 months ago
Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Wow... them be fightin' words! :D
Score: 1 Votes (Like | Disagree)