The NY Times reports on Apple's new policy blocking overtly sexual apps. Apple's head of worldwide product marketing Phil Schiller explained the reasoning behind the decision, citing an increasing number of apps with objectionable content:
"It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," Mr. Schiller said.
When asked about the needs of the developers who were affected by the policy shift, Schiller said that while they cared about developers, in the end "have to put then needs of the kids and parents first". Analysts suspect the upcoming iPad was in part a reason for the policy change. The iPad is expected to be popular amongst families and schools which could object to such applications.
Schiller does explain that well established brands are given a pass such as Sports Illustrated's Swimsuit app or Playboy's app:
"The difference is this is a well-known company with previously published material available broadly in a well-accepted format"
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Friday September 5, 2025 9:33 am PDT by Joe Rossignol
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved.
In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
Wednesday September 3, 2025 1:19 pm PDT by Joe Rossignol
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
Friday September 5, 2025 4:57 am PDT by Tim Hardwick
Four days out from Apple's "Awe dropping" fall event on Tuesday, September 9, Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal next week.
Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months:
iPhone 17
Large...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.