One of the major announcements alongside the Apple iPad launch was the fact that Apple is now in the chipmaking business. The Apple A4 is a system-on-chip that includes an ARM based processor that is believed to have been designed by the engineers Apple acquired along with P.A. Semi.
In our previous research of ARM based chip technology, we found that a company called Intrinsity was making a name for itself by accelerating ARM CPU designs while reducing power consumption. In July, Samsung announced an Intrinsity enhanced 1GHz ARM Cortex A8 processor called the Hummingbird which was to take on Qualcomm Snapdragon. Intrinsity accomplishes this by simplifying designs which make for smaller transistors which ultimately provides additional power savings.
The key to this and many other performance tricks is the type of logic gate Intrinsity uses: 1-of-n domino logic, or NDL, part of its suite of technologies called Fast14 (named after the atomic number of silicon). Russo says NDL can speed up a logical step by 40 to 60 percent. About a fifth of the A8s functions are benefiting from it, he adds.
What was most interesting to learn, however, was that Intrinsity design team was formerly from Exponential Technology in the 1990s prior to its dissolution.
Longtime Apple watchers will remember Exponential Technology as the company that promised to deliver super-fast PowerPC chips at a time when PowerPC lagged behind their Intel counterparts. A 1996 press release has a quote from Apple describing the Exponential X704 as a "major competitive advantage" for the Macintosh platform. Apple was even a major investor of the company. The relationship ultimately soured, however, when it became clear that Exponential couldn't keep pace with Motorola and IBM. Exponential even filed suit against Apple after they decided not to use the chips.
Now, we don't necessarily believe that Intrinsity is currently working with Apple, but it's certainly possible that their paths may cross again as Intrinsity is applying their techniques to Cortex A9 based technology. The Cortex A9 is likely to power a number of future products both from Apple and other companies.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports.
Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.
Ad Age released an exclusive look...