Apple Boosts Mobile Advertising Capabilities in International Markets With New Hires

New Media Age reports (via paidContent:UK) that Apple has hired two new managers focused on mobile advertising sales in its international markets as it seeks to takes advantage of its recent acquisition of Quattro Wireless.

According to the report, Apple has hired Theo Theodorou, previously a director of digital sales at publisher Hachette Filipacchi, as head of sales for the Europe, Middle East, and Asia (EMEA) in the Quattro Wireless group. Theodorou previously served as an advertising sales manager at Microsoft serving the same regions.

In addition, Apple has hired Todd Tran as general manager for its European mobile ad network. Tran previously served as managing director at Joule, a mobile marketing firm owned by GroupM, the world's largest advertising media company.

The hires come in the wake of several other hires in Apple's EMEA group focused on digital media, and Apple has been rumored to be looking to revolutionize mobile advertising in order to tackle Apple CEO Steve Jobs' complaint that "mobile ads suck".