TechCrunch today noted that doubleTwist, the iTunes competitor launched last year by famed digital rights management hacker Jon Lech Johansen ("DVD Jon"), is preparing to launch a significant update to its software. As part of the promotional material for the release, which is scheduled for October 6th, doubleTwist has remade Apple's classic '1984' television commercial with a twist: a Steve Jobs-like character plays the role of Big Brother speaking to an assembly of iPod-wearing followers.

What a difference 25 years can make. Now Apple has grown from underdog to a tyrant in its own right, preventing other devices from tapping into its iTunes software and restricting what users can install on the iPhones that they've purchased. And doubleTwist, which makes software that lets you use iTunes seamlessly with other devices, is calling it out in spectacular fashion. They've just unveiled their new commercial (embedded below) that's nearly a shot-for-shot remake, featuring an army of iPod-wearing clones sitting in silence as their master -- sporting Steve Jobs' familiar round glasses -- commands that "no other choices shall distract from our glory".

The ad closes with the statement that "on October 6th, doubleTwist brings you Choice". The company says that a major new release will be coming out that day for Mac users (followed a week later for Windows), but said that the new feature they're unveiling is a surprise. doubleTwist is also exploring showing the ad in movie theaters before previews begin.

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple vision pro orange

Apple Vision Pro Customer Interest Dying Down at Some Retail Stores

Monday April 22, 2024 2:12 am PDT by
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...