Apple Retail Stores Continue to Buck Economic Sluggishness - MacRumors
Skip to Content

Apple Retail Stores Continue to Buck Economic Sluggishness

Bloomberg reports on Apple's retail store performance amidst the current economic situation, noting that Apple's retail sales have held up remarkably well as other merchants have seen sales slip.

Apple, based in Cupertino, California, increased revenue at its stores by 2.5 percent in the first six months of the year to $3 billion as the rest of the retail industry suffered. During the same period, sales at all U.S. retailers fell 9.2 percent compared with the first half of 2008, according to the U.S. Commerce Department.

The report focuses on Apple's flagship Fifth Avenue store in New York City, noting that the store may be the highest-grossing retail outlet in the famed shopping district on a per-square-foot basis.

Apple's Fifth Avenue emporium probably has annual sales of more than $350 million, topping any of the chain's other outlets, said Jeffrey Roseman, executive vice president of real- estate broker Newmark Knight Frank Retail in New York. The location is 10,000 square feet, putting its sales per square foot at a minimum of $35,000, based on Roseman's estimate.

Other high-end retailers noted in the report, such as jewelry shops Tiffany & Co. and Harry Winston, are reported to be bringing in closer to $12,000 to $18,000 per square foot annually.

A previous report had pegged Apple's annual sales for its Fifth Avenue store at as much as $440 million, although that number may have been slightly inflated, as it came from the building's owner as it was being marketed for sale.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Today With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and changes coming with iOS...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...