Apple Asking Developers to Submit Keywords to Facilitate App Store Searching [Updated]
MacRumors has heard that Apple has begun requesting that developers add keywords to their App Store application submissions in order to facilitate improved searching. As detailed in a report from AppleInsider, developers are permitted to enter up to 255 characters' worth of keywords for each application.
"It is important to enter keywords for all applications as soon as possible so your application can continue to be successfully located on the App Store," the update from Apple reads. "Keywords can be updated with the submission of a new binary."
At its quarterly earnings conference call last week, Apple noted that it was working on improvements to App Store categorization in order to combat the "race to the bottom" in pricing that many users have complained is hampering developers' efforts to bring high-quality titles to the App Store at sustainable price points. Improvements to the App Store's search function appears to be a logical first step toward improving users' ability to find relevant applications.
Update: Users are reporting that, despite Apple's claims that up to 255 characters are allowed, the actual limit currently appears to be only 100 characters.
Popular Stories
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that have been leaked about ...
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook.
Bounce Between Two Apps
On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."
A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9...
macOS 26.3 hints at Apple's rumored lower-cost MacBook, and two new Studio Display models, according to Macworld's Filipe Espósito.
Espósito found the following codenames within macOS 26.3's source code, and he revealed the upcoming products that they likely correspond with, based on previous reporting from Bloomberg's Mark Gurman and others.
The codenames:J700: Lower-cost MacBook
J427:...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
