Apple Hints at a 'Product Transition' and a New Product Soon?

Apple's financial results conference call today was littered with references to future products coming from Apple. While some degree of optimism ("very excited about future") is the norm during these financial results calls, there was more discussion than usual about possible new products in today's results.

Steve Jobs first suggests in the initial press release that Apple is "busy finishing several more wonderful new products to launch in the coming months."

Meanwhile, in the conference call, Apple executives repeatedly referred to a "product transition" that may affect Q4 revenue numbers. Typically, "product transitions" represent existing product line revisions. In this case, the MacBook and MacBook Pro have been widely expected to be revised in the coming months with both models starting to approach the end of their lifecycles. Intel has conveniently released a new processor and chipset that could be used in the new Apple laptops.

Apple also described their formula for introducing "state of the art new products at prices their competitors can't match". They explain that these new products introduce new "technologies and features" (like the iPhone), justifying their initially higher prices. Over time, they expect to take advantage of scale and engineering to drive prices down. Apple suggested that they would follow this formula again and are "very excited" about what they have in their new product pipeline. Rumors have suggested that Apple may introduce a 12" or 13" Mac tablet later this year (September or October). Another possibility: rumors of a smaller PDA-like device that is 1.5x larger than the existing iPhone.

Related Roundup: MacBook Pro
Related Forum: MacBook

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
iOS 26 Feature

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
10

Apple to Launch New Products Starting Next Week, Claims Dubious Leak [Updated]

Friday October 10, 2025 5:57 am PDT by
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows. Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver. The Naver blog account yeux1122, which aggregates rather than originates Apple...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 9:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
Tim Cook MacBook

Apple's Next CEO Identified

Wednesday October 8, 2025 12:30 pm PDT by
Apple's hardware engineering chief John Ternus remains the "leading contender" to become the company's next CEO, according to Bloomberg's Mark Gurman. Ternus is 50 years old, so he is still young enough to have a long run at the helm of Apple, after current CEO Tim Cook retires. He is already a key decision-maker at Apple, according to Gurman, and he appears to have a charismatic...
Apple MacBook Pro M4 hero

Apple Rumored to Launch MacBook Pro With M5 Chip Before M5 Pro and M5 Max Models

Friday October 10, 2025 1:18 pm PDT by
Apple is planning to release a base MacBook Pro with a standard M5 chip before higher-end models with M5 Pro and M5 Max chips, according to AppleInsider's sources with "knowledge of macOS Tahoe development and hardware testing." The report said a MacBook Pro with an M5 chip is "nearing release," and Apple has apparently been testing this model with an unreleased macOS 26.0.2 version....
10

Apple Event This October? Here's the Latest on What to Expect

Thursday October 9, 2025 7:00 am PDT by
While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month. The graphic for Apple's "Unleashed" event in October 2021 Below, we have recapped everything to know about a potential Apple event this October. When The table below outlines when Apple teased its October launches over the past...