iPhone Japan and Other International Pricing
Japanese mobile carrier Softbank announced pricing for the iPhone 3G which will be launched on July 11th, 2008. Softbank will sell the iPhone 3G for 23,040 yen ($214.6) with a monthly charge of 7,280 yen ($67). The service plan provides unlimited data usage and also allows subscribers to talk free between Softbank subscribers for most of the day. This is 70% higher than the average rate plan in Japan of 4,310 yen ($40). Softbank believes they will be able to attract new users to their service:
"We expect users who pay a lot to migrate from au (KDDI's mobile arm) and DoCoMo," Son told a group of reporters. "There have been users who were just attracted to our low price, but the main point this time is feature attractiveness rather than price."
DoCoMo was also in talks with Apple and has "not given up on talks".
Softbank warns that they expect the first supply to "evaporate instantly" and "we in the company will probably fight to get one as well."
Meanwhile, details of other international pricing and service plans have been emerging, including (unconfirmed):
- UK PAYG iPhone priced at 370
- One Australian customer completed an online survey about phones and price plans and listed the iPhone at $220 upfront and $80/mo service plan but may just be speculative pricing.
- iPhone Mexico rates leaked?
- Vodafone and TIM (Italy) announced unsubsidized pricing 499 and 569 euro (8GB and 16GB).
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
