HBO programming will soon be coming to the iTunes store according to a report by Portfolio.com.
Apple is close to announcing it has signed a deal to sell HBO programs and movies on the iTunes website, according to HBO employees involved in executing the agreement.
The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said.
The HBO insiders said that the new service would be launched and announced simultaneously, most likely in a week or two.
The site speculates that the price structure could represent either a larger cut for HBO of the $1.99 price per episode, or perhaps a price above $1.99.
Portfolio.com notes that HBO has been slow in the past to provide content via new media, and this deal is due in part to pressure from HBO parent company Time Warner.
Update: HBO shows have started appearing on iTunes.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
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Wednesday August 26, 2026 5:54 pm PDT by Joe Rossignol
Apple on Tuesday unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs.
To learn more about these products, read our coverage below:
Apple Announces New Mac Mini With M6 and M5 Pro Chips and More
Apple Unveils New Mac Studio With M5 Max...
