Businessweek reports that Apple has studied the implications of joining the FCC Wireless auction to be held on January 16th.
The winners will get rights to use the spectrum that analog TV broadcasters are handing back to the government in 2009, given their mandated move to digital television. .... Signals at the 700Mhz spectrum, for example, could provide far faster Internet access than today's cellular or even Wi-Fi networks, and the signals can easily pass through buildings and work glitch-free, even in lousy weather.
According to their sources, however, Apple is currently "leaning against participating" in the auction. With $14 billion in cash reserves, while Apple could easily afford participating in the auction, the logistics of running a "low-margin .... massive-scale network" could prove to be detrimental to Apple. This negative impact on Apple's margins and focus are seen as major reasons for Apple's reluctance to participate.
Winning its own piece of the spectrum, however, would provide Apple with the ability to offer its own wireless network service to devices such as the iPhone.
"Apple is the most anti-carrier company there is," says the former Apple executive. "They're probably already frustrated with AT&T. If they put a few billion behind this, they could build a kick-ass network."
The article goes on to the possible implications of such a purchase, but feels it is quite unlikely.
Google has been expected to make a bid on the wireless auction.
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
The popular messaging app WhatsApp has teased a long-awaited iPad app, which would be offered alongside its existing iPhone and Mac apps.
The official WhatsApp account on X today reacted with an eyes emoji to a post saying that WhatsApp should release an iPad app. This could be a hint that Meta is gearing up to release WhatsApp for iPad, which has already been available for beta testing via...
WWDC 2025 is just two weeks away as of today, with Apple's opening keynote scheduled for Monday, June 9 at 10 a.m. Pacific Time.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16, watchOS 12, tvOS 19, visionOS 3, and other software updates, along with new Apple Intelligence features. In some years, there are also hardware announcements at WWDC, but there are no...
Apple has scrapped some of the features that it had planned for its long-rumored smart home hub device, according to Bloomberg's Mark Gurman.
"I'm told that Apple has pulled some bolder features from the device that could reappear in subsequent models," wrote Gurman, in his Power On newsletter this week. However, he did not reveal any of the specific features that were pulled.
Apple made...
WWDC is coming up quickly with a number of software announcements in store, but we're also looking further ahead to hardware launches like the iPhone 17 lineup and even Apple's smart glasses project.
This week also saw big news with former Apple design guru Jony Ive joining forces with OpenAI to build future AI-driven devices, while Fortnite returned to the U.S. App Store for the first time...
Apple is reportedly preparing to implement significant iPhone hardware redesigns each year for the next three generations.
According leaks from the Chinese supply chain disclosed by Weibo user "Digital Chat Station," Apple plans to carry out a series of phased industrial design changes affecting different parts of the iPhone across three consecutive years: 2025, 2026, and 2027. The changes...
Apple recently raised prices for its iCloud+ plans in Brazil, Chile, and Peru, according to a support document updated last Thursday.
The table below outlines the price changes in each country.
Country
Old Prices
New Prices
Brazil
50GB: R$ 4.90
200GB: R$ 14.90
2TB: R$ 49.90
6TB: R$ 149.90
12TB: R$ 299.90
50GB: R$ ...
Apple had plans to offer a Starlink-like satellite home internet service in collaboration with Boeing, The Information reports.
Starting in 2015, Apple held discussions with Boeing about "Project Eagle," a plan to launch a service to provide wireless internet services to iPhones and homes. The companies would have launched thousands of satellites into orbit around the Earth to beam internet...
