Advertisments on iTunes to Discount Prices? - MacRumors
Skip to Content

Advertisments on iTunes to Discount Prices?

TechDigest.tv reports on hints that Apple is exploring advertising options on its iTunes store. During a recent UK Copyright Tribunal, iTunes CP Eddie Cue is quoted as describing the possibility of advertising in the iTunes store. A footnote in the discussion reveals:

In fact, the iTunes service is funded through retail sales revenue and not at present as a result of advertising. But, said Mr. Cue, Global Vice-President of iTunes, iTunes may well carry advertising in the future -- hence their interest in these Applications.

One system described is in-line advertising as described by "the placement of third party advertising at the start, end or during actual delivery of a Repertoire Work to a customer by way of a permanent download". Additional quotes suggest the ads would be delivered on content whose price has "been artificially depressed to reflect such revenue." (ie. discounted)

The discussion appears to be hypothetical and the original report "stresses" that these discussions were on the "potential of ad-funded downloads" rather than any specific plan. .

There had been rumors that Apple was exploring advertising options for iTunes with older claims that Apple was looking at a way to incorporate ads into Podcasts.

Related Forum: Mac Apps

Popular Stories

airpods pro 3 pink

New Apple Card Holders Can Get Free AirPods Pro 3, But There's a Catch

Monday May 18, 2026 8:11 am PDT by
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached. Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...
MacBook Pro Low Angle Wide Lens 2

MacBook Pro OLED Display Production Clears Key Hurdle

Thursday May 21, 2026 1:41 am PDT by
Apple's first OLED MacBook Pro models have cleared a major manufacturing hurdle, with panel supplier Samsung Display having reportedly achieved yields above 90 percent on its Gen 8.6 OLED production line. According to Korean publication The Elec, some individual process stages are now reaching yields as high as 95 percent, a level that the display industry considers "golden yield" territory ...
Foldable iPhone 2023 Feature 1

Foldable iPhone Production Stalls Amid Hinge Issues

Monday May 18, 2026 7:29 am PDT by
Trial production of Apple's long-anticipated foldable iPhone, likely called the "iPhone Ultra," has run into a significant engineering hurdle centered on hinge reliability, according to a known leaker. The leaker known as "Instant Digital" posted on Weibo that the foldable device's hinge is consistently failing to meet Apple's quality control standards under conditions of prolonged,...