TechDigest.tv reports on hints that Apple is exploring advertising options on its iTunes store. During a recent UK Copyright Tribunal, iTunes CP Eddie Cue is quoted as describing the possibility of advertising in the iTunes store. A footnote in the discussion reveals:
In fact, the iTunes service is funded through retail sales revenue and not at present as a result of advertising. But, said Mr. Cue, Global Vice-President of iTunes, iTunes may well carry advertising in the future -- hence their interest in these Applications.
One system described is in-line advertising as described by "the placement of third party advertising at the start, end or during actual delivery of a Repertoire Work to a customer by way of a permanent download". Additional quotes suggest the ads would be delivered on content whose price has "been artificially depressed to reflect such revenue." (ie. discounted)
The discussion appears to be hypothetical and the original report "stresses" that these discussions were on the "potential of ad-funded downloads" rather than any specific plan. .
There had been rumors that Apple was exploring advertising options for iTunes with older claims that Apple was looking at a way to incorporate ads into Podcasts.
Tuesday February 24, 2026 4:03 am PST by Tim Hardwick
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($).
The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Wednesday February 25, 2026 5:37 am PST by Tim Hardwick
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker.
According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Sunday February 22, 2026 9:48 am PST by Joe Rossignol
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."
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A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
