Apple's updated their site to reflect the new ProCare, One to One and Personal Shopping services that they are now providing.
One to One
http://www.apple.com/retail/onetoone/
Our trainers experts in all things Apple create a program customized to your level of experience. You can choose individual sessions covering everything from getting started on a Mac to making more out of your memories. Or explore any topic you like. All for just $99 per year.
ProCare
http://www.apple.com/retail/procare/
ProCare membership starts with a complete setup of your Mac. Then stay up and running with premium benefits like same-day service at the Genius Bar, Rapid Repairs, yearly tune-ups, and more. All for just $99 per year, for up to three computers. Ask a Mac Specialist about ProCare. Your Mac will thank you.
Personal Shopping
http://www.apple.com/retail/personalshopping/
Personal Shopping is a whole new way to shop at the Apple Store. A free service where you and a dedicated Mac Specialist explore and test-drive products to find out which ones are best for you. We know the store can be busy, so when youre ready to talk, Personal Shopping is a way for us to give you our undivided attention.