iTunes Adds MLB.com Content

Apple announced in a press release today that it will be offering Major League Baseball (MLB) video highlights for the 2007 season on the iTunes store. The content will include daily 25-minute "MLB.com Daily Rewind" highlight shows and two weekly "Games of the Week", which will be full-length games from the best games of the American and National leagues. Each Daily Rewind and Game of the Week will be available for the iTunes video standard price of $1.99. Discounted monthly Multi-Pass ($7.99) and Season passes ($13.99) are also available.

"We're thrilled to be teaming with iTunes to give baseball fans access to MLB highlights via the worlds most popular online TV store," said Kenny Gersh, senior vice president, business development of MLB Advanced Media. "Were excited that baseball fans now have the opportunity to enjoy Americas favorite pastime in a unique way by taking MLB with them on their computers and iPods wherever they go."

"iTunes has become the ultimate destination for accessing top sports video content and now our customers will be able to enjoy America's favorite pastime whenever and wherever," said Eddy Cue, Apple's vice president of iTunes. "By offering a 25 minute daily highlight show we're giving millions of fans a great way to enjoy action from their favorite team and catch up on all the top plays from around the league."

Other MLB.com content being added includes "MLB.com Baseball's Best" series showcasing classic baseball games from the past. Individual episodes of "MLB.com Baseball's Best" will be available for $1.99. There will also be a "MLB.com 2007 Season Preview Show" available for a free download.