Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States.
However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes.
Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The 1984 ad is generally credited with triggering this "event" advertising that has become commonly associated with the Super Bowl.
The Super Bowl begins at 6pm EST, February 4th (Sunday). Update: No Apple ad in this year's Super Bowl. Several of this year's Super Bowl ads are available online at cbs.sportsline.com
Thursday September 3, 2026 3:41 am PDT by Tim Hardwick
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Wednesday September 2, 2026 12:35 pm PDT by Joe Rossignol
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
...
Thursday September 3, 2026 9:22 am PDT by Joe Rossignol
While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year.
Taiwanese research firm TrendForce today again reported that the iPhone 18 Pro models will start with 256GB of storage, like the iPhone 17 Pro models.
Minimum storage capacities by model:iPhone 16 Pro: 128GB
iPhone 17 Pro: 256GB
iPhone 18 Pro...
