Super Bowl XLI Apple Ad? [Update - No]

Saturday February 3, 2007 7:00 pm PST by Arnold Kim

Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States.

However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes.

Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The 1984 ad is generally credited with triggering this "event" advertising that has become commonly associated with the Super Bowl.

The Super Bowl begins at 6pm EST, February 4th (Sunday).
Update: No Apple ad in this year's Super Bowl.
Several of this year's Super Bowl ads are available online at cbs.sportsline.com

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