Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States.
However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes.
Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The 1984 ad is generally credited with triggering this "event" advertising that has become commonly associated with the Super Bowl.
The Super Bowl begins at 6pm EST, February 4th (Sunday). Update: No Apple ad in this year's Super Bowl. Several of this year's Super Bowl ads are available online at cbs.sportsline.com
Wednesday September 2, 2026 12:35 pm PDT by Joe Rossignol
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
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Thursday September 3, 2026 3:41 am PDT by Tim Hardwick
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
TrendForce's price estimates compared to last year's models look like this:
Model
Starting Price
Model
Starting Price
Change
iPhone 17 Pro
$1,099
iPhone 18 Pro
$...
Thursday September 3, 2026 7:33 am PDT by Joe Rossignol
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details.
In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...
