'Apple Computer Incorporated' Becomes 'Apple, Incorporated'

Apple Computer Incorporated is undergoing a name change, according to CEO Steve Jobs. Quoting Wayne Gretzky, Jobs said "I skate to where the puck is going to be not where it has been", and announced Apple's formal name change to Apple, Incorporated.

Apple announced the iPhone, and the Apple TV (formerly iTV) today at the Macworld Expo Keynote.

A transcript and keynote photos from our live coverage are still available.

Top Rated Comments

MacsRgr8 Avatar
195 months ago
Wel.. since there are more and more non-Mac products made by Apple, I can understand the name change...

But I do hope Macs and Mac OS X will be just as important as it was!
Score: 1 Votes (Like | Disagree)

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