Apple Japan is once again offering "Lucky Bags" for sale to customers for the 2007 New Year. These Lucky Bags (Fukubukuro) appear to be a common retail custom in Japan for the New Year.
Fukubukuro is a Japanese New Year's Day custom where merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more of the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year.
Unlike previous years, Apple Japan is offering a limited number of bags to online customers. The online sales are limited to only 10 bags a day (limit 1 per customer) for the 20 days between December 7th and December 26th.
These Lucky Bags cost 52,500 (~ US$450) but promise to have contents worth 110,000 (~ US $940) in audio related products. Apple has previously offered this promotion in Japan (photos from 2006) and even once at the opening of the San Francisco Apple Store.
The $250 Lucky Bag at San Francisco Apple Store Opening (2004) offered the following contents: iLife, Keynote, .Mac subscription, 10% discount card, Bluetooth Adapter, Wireless Mouse, Wireless Keyboard, and either Airport Extreme, iPod Mini or iPod 20GB.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
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As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
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In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
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Image via Majin Bu.
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...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
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