"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
AirPods and AirPower: Everything We Know
New Apple 'Get A Mac' Ads On Canadian TV? [Updatedx3]
In one ad, Gisele Bndchen reportedly represents a beautiful movie made on a Mac (iMovie), while the PC (with some proding) shows his movie which is an unkempt, hairy man dressed like Gisele.
In another ad aimed to demonstrate the Mac's capability in the office, both Mac and PC are wearing suits (although the Mac's suit is described as a "fairly good looking hip" suit). The PC ends up on the floor in this ad, and reportedly says something along the lines of "just let me lie here and depreciate".
A third ad seen by the Tampa Bay spotter has
Update 2: Watch one of the ads on Youtube. [The ad was removed]
Update 3: Two more videos have been uploaded to Google Video: [ 1, 2 ]