A market research company is (again) predicting that Apple will be entering the cellphone market soon. Visiongain argues that Apple sees the mobile phone market as a threat to its current iPod lead and is taking steps to address this by launching their own cell phone service and phone.
Rumors and speculation of an Apple-branded cell phone have been ongoing for years. Visiongain, however, is matching up Apple with Helio (interview) - an upcoming youth-oriented cell phone operator that operates as a mobile virtual network operator (MVNO). MVNOs are virtual cell phone providers which lease the wireless intrastructure from existing providers.
The company also suggests that Apple will somehow integrate Voice-over-IP (VOIP) technology into the phone service. This would presumably allow the phone users to talk directly to users of other VOIP internet services (Skype, iChat).
Helio is due to launch this spring, but appears to have its own set of exclusive phones and services.
Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Amazon has introduced a major discount on the 16-inch MacBook Pro with the M5 Max chip, 32-Core GPU, 36GB RAM, and 2TB SSD, now available for $3,499.00, down from $4,399.00. This is a massive $900 markdown on the high-end MacBook Pro, and it's joining a few other MacBook Pro discounts on Amazon this week.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a...
The iPhone Duo is reportedly facing production difficulties ahead of its October launch, with early output expected to be limited.
A person said to be close to Foxconn's supply chain told China's Jiemian News that final assembly yields for Apple's first foldable iPhone were only slightly above 60% as of September 17. The source said that, under Apple's current quality standards, it could...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.