A market research company is (again) predicting that Apple will be entering the cellphone market soon. Visiongain argues that Apple sees the mobile phone market as a threat to its current iPod lead and is taking steps to address this by launching their own cell phone service and phone.
Rumors and speculation of an Apple-branded cell phone have been ongoing for years. Visiongain, however, is matching up Apple with Helio (interview) - an upcoming youth-oriented cell phone operator that operates as a mobile virtual network operator (MVNO). MVNOs are virtual cell phone providers which lease the wireless intrastructure from existing providers.
The company also suggests that Apple will somehow integrate Voice-over-IP (VOIP) technology into the phone service. This would presumably allow the phone users to talk directly to users of other VOIP internet services (Skype, iChat).
Helio is due to launch this spring, but appears to have its own set of exclusive phones and services.
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Monday September 7, 2026 5:01 am PDT by Tim Hardwick
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone.
If you're thinking of...
Monday September 7, 2026 6:01 pm PDT by Joe Rossignol
Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone Ultra, and more.
Now that we know the event date, we can make an educated guess about when iPhone 18 Pro pre-orders will begin, but there is a bit of a wrinkle this year....
