A market research company is (again) predicting that Apple will be entering the cellphone market soon. Visiongain argues that Apple sees the mobile phone market as a threat to its current iPod lead and is taking steps to address this by launching their own cell phone service and phone.
Rumors and speculation of an Apple-branded cell phone have been ongoing for years. Visiongain, however, is matching up Apple with Helio (interview) - an upcoming youth-oriented cell phone operator that operates as a mobile virtual network operator (MVNO). MVNOs are virtual cell phone providers which lease the wireless intrastructure from existing providers.
The company also suggests that Apple will somehow integrate Voice-over-IP (VOIP) technology into the phone service. This would presumably allow the phone users to talk directly to users of other VOIP internet services (Skype, iChat).
Helio is due to launch this spring, but appears to have its own set of exclusive phones and services.
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
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Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Wednesday September 2, 2026 12:35 pm PDT by Joe Rossignol
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device.
This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
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