Dell's Alienware Acquisition... and Apple
ITWeek and others are reporting that Dell has acquired PC maker Alienware. Alienware is a maker of high-end gaming and multimedia PC systems and will reportedly continue to operate as an independent subsidiary.
Alienware specialises in high performance computers that differentiate themselves through design. Dell, meanwhile, has become synonymous with basic, inexpensive boxes.
An early blog post hinting at the deal from Voodoo PC's president suggested that Apple's recent entry into the Intel computer market has increased pressure on Dell to differentiate themselves:
With the recent Intel/Apple relationship its clear that 15% (or whatever) of the consumer space for Dell may not be enough. Apple is likely to go to 8% with the help of Intel over the next year or so. The PC gaming market is threatening Dells perceived technology leadership and ultimately the consumer space. The Alienware brand is cooler than Dell, and perhaps a likely candidate for Dell to take over based on size alone.
Meanwhile, early benchmarks of the MacBook Pro running Windows XP showed that the MacBook Pro performed very well compared to other Core Duo PCs.
Popular Stories
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period.
Play was a Mac and iPhone app that allowed designers ...
American Express today announced that you can now redeem Membership Rewards points when checking out with Apple Pay on the web and in apps on the iPhone and iPad.
When checking out with Apple Pay on iOS 18 or iPadOS 18 or later, tap on your eligible American Express card (Platinum, Gold, Green, and others) and select the Membership Rewards points option. You can use points to cover all or...
A "major overhaul" of the Apple Watch's design is due to arrive next year with a new system for connecting bands, according to a known Weibo leaker.
In a set of recent posts, the leaker known as "Instant Digital" linked the new claim to older rumors about an "Apple Watch X" model, which was said to introduce a fresh design and break compatibility with the existing watch band system. Citing...
