Apple's 'Surprise and Shine' iPhone Event: Follow along with our live blog.
Apple is quietly expanding its iTunes Advertising campaigns on Television, Internet and Radio.
Apple's iTunes internet ads previously targetted at PC file traders have made their way to a number of other sites including Yahoo and ESPN.
Meanwhile, Apple's recent iPod TV Ad has also been modified to promote iTunes. At the end of the colorful advertisements, the words "iPod + iTunes" and "Now for Windows" now appear.
Finally, Apple has also started radio advertising with reports of host-read advertisements for both iTunes and the iPod on various radio shows, including the Howard Stern show.
As previously reported, reliable sources have indicated that new print and television ads for the iTunes Music Store will appear around the holidays, and are currently being developed.
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Monday September 7, 2026 5:01 am PDT by Tim Hardwick
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone.
If you're thinking of...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
