Microsoft WMP9: Embrace and Extend? - MacRumors
Skip to Content

Microsoft WMP9: Embrace and Extend?

MacWorld.co.uk provides some quotes from Apple's quicktime chief Frank Casanova regarding Microsoft's attempt to create a Windows Media 9 "standard".

Our previous report noted that WMP9 had been submitted for review by the Society of Motion Picture and Television Engineers. By providing an open specification, Microsoft hopes to increase adoption of the media format.

Casanova, however, is critical of Microsoft's approach:


    "Do you think for a second that Microsoft will stop working on WM9? I don't think so. So suddenly you've got two standards, and the company will continue to evolve its own version. That's not what we are doing."

Casanova also claims that the upcoming (open) H.264 codec will be better than WM9. H.264 is said to offer "great coding efficiency".

Popular Stories

iphone duo

Apple Announces Foldable 'iPhone Duo'

Wednesday September 9, 2026 10:56 am PDT by
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display. The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Surprise and Shine Live Coverage Article

Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, and More Expected

Wednesday September 9, 2026 9:10 am PDT by
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
apple surprise and shine event

Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...