New Switcher Ads this Weekend

Thursday September 5, 2002 5:16 pm PDT by Arnold Kim

Apple announced new switch ads are coming this weekend:

Apple's second series of ads featuring real people who have switched from PCs to the Mac will debut during CBS's broadcast of the U.S. Open tennis tournament this Saturday and Sunday. The six new ads feature "switchers" from a wide variety of backgrounds: an attorney, a veterinarian, a trucking company owner, a software manager and two students.

Print ads are expected in mid-September in major magazines. Celebrity ads have been rumored in the past.

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