It's for Business (and Rectangular!)
( ...read the comments on this one. )
A MacRumors reader writes to express that:
"The infamous 'Cube' shall be pushed for business rather than consumer or professional use. Far more sensible market aim actually. To keep costs low enough to compete with wintels, it is likely to use the newest of IBMs G3 chips, running between 600-750Mhz. And the size shall be smaller, and more sensible, than originally suggested (14" cubed) at ~7"x7"x10", making the Cube actually a rectangle. But what's in a name anyway!"
Could Apple be throwing MHz instead of raw horsepower at the media (it seems that they'd rather have it that way, actually)? I guess time (an not much more of it!) will tell on this business. I'm still hoping for a flat black, 1'x1'x1' magnesium cube...but then I'm a sucker for nostalgia...
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