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'Apple Computer Incorporated' Becomes 'Apple, Incorporated'

Tuesday January 09, 2007 02:10 PM EST
Written by Jeff Longo

Apple Computer, Inc.

Apple Computer Incorporated is undergoing a name change, according to CEO Steve Jobs. Quoting Wayne Gretzky, Jobs said "I skate to where the puck is going to be not where it has been", and announced Apple's formal name change to Apple, Incorporated.

Apple announced the iPhone, and the Apple TV (formerly iTV) today at the Macworld Expo Keynote.

A transcript and keynote photos from our live coverage are still available.

Rating (121 Positives; 189 Negatives)
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