Gartner has released preliminary market share numbers for 3Q 2006 (calendar, Apple's financial 4Q) which show Apple seeing substantial industry growth at 1.5%. Apple now ships 6.1% of all U.S. "PCs", 4th in the industry behind Gateway (6.4%), HP (23%), and Dell (32.1%). Apple did not place in the top-5 in worldwide PC shipments, so that data was not available.
"Two factors that contributed to the poor performance in the U.S. market were continued weakness in the professional desk-based market, and the carry-over effect from strong sales in the second quarter. Strong sales to the home market, fueled by solid back to school sales and mobile PCs could not offset the decline in other areas." -- Mikako Kitagawa, principal analyst for Gartner Dataquests Client Computing Markets Group.
Apple indicated yesterday that while reaction to the Mac Pro has been positive, the professional community may be holding off until an Intel-native Creative Suite ships (expected spring 2007). On the flip side, a recent article in a Princeton University newspaper indicates that Apple is indeed doing very well in the growing education market.
Recent research has indicated that Apple is poised to grab even more "switchers" this holiday season, which promises to translate into even more market share.
Of interest, Dell has consistently been losing market share to rival HP in both U.S. and Worldwide markets, and HP took the #1 spot on the Worldwide market with 16.3% compared to Dell's 16.1%.
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports.
The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
Wednesday October 22, 2025 4:44 pm PDT by Juli Clover
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name.
Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
Wednesday October 22, 2025 11:34 am PDT by Juli Clover
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down.
In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source.
The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies.
Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Wednesday October 22, 2025 10:48 am PDT by Juli Clover
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.
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Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...