Notes From the Expo Floor... [Updated] - MacRumors
Skip to Content

Notes From the Expo Floor... [Updated]

CNet provides from notes from the Moscone Center -- the location of the 2004 MacWorld San Francisco Expo:

Security during set-up for the show is tight, as always, with Apple's booth obscured by a huge black tarp on all sides. Posted at the main entrance are two rather generic banners for the iPod. Tucked neatly behind each of the 15-foot banners, however, is another banner that is rolled up and whose contents are obscured from view, presumably a banner containing details of at least some of what Jobs has up his sleeve.

Despite the security, at least one person claims to have seen part of the floor with a report that Microsoft has banners and materials for Microsoft Office 2004 and Virtual PC 7.0 (This has been confirmed). Also noted are a series of Macs dating back to the original Macintosh... perhaps in celebration of the Macintosh's 20th anniversary. While this can not be confirmed, similar information is echoed by 4osx.com

Dr. Srinidhi Varadarajan -- of Virginia Tech/'Big Mac' fame has also been sighted in one of hotels and will reportedly be speaking at the MacWorld Expo Keynote, according to one anonymous tipster.
Meanwhile, MacCityNet.it offers a photo gallery from Saturday and Sunday in and around the Moscone Center along with some scenic San Francisco shots.

More Photos from the floor from MacMinute.

Popular Stories

imac video apple feature

November 20 to Mark the End of an Era at Apple

Wednesday November 11, 2026 7:51 am PST by
Apple has announced that the long-running Apple Support Community discussion forums for user-to-user tech support will be permanently closing on Friday, November 20. The forums have existed in some form for nearly 30 years, so it is the end of an era. Effective immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. The final message ...
johny srouji

Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang

Thursday November 12, 2026 4:29 am PST by
Apple's chief hardware officer Johny Srouji is being considered as a potential successor to Nvidia CEO Jensen Huang as the chipmaker's board prepares to remove its co-founder, according to Semafor. Citing a person familiar with the matter, the publication identified Srouji as one of the people under consideration for Nvidia's top job. It is unclear if Srouji has yet been approached or...
airpods 5 new blue

Apple Releases New AirPods Firmware

Tuesday November 10, 2026 12:11 pm PST by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, AirPods 4, AirPods 5, and AirPods Max 2. The firmware has a build number of 9B47, up from 9A348/9A350. Apple has been beta testing the new firmware for the last several weeks. In a support document, Apple merely mentioned the new firmware contains "bug fixes and other improvements." Firmware updates can be downloaded...
Latest Stories
Hands-On With the New Apple TV 4K and Siri AI
Hands-On With the New Apple TV 4K and Siri AI
2 hours ago
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
Siri AI Coming to Older Apple TV 4K Models in tvOS 27.2.1
3 hours ago
HomeView Launch Kicks Off as First Orders Reach Customers
HomeView Launch Kicks Off as First Orders Reach Customers
4 hours ago
Apple Continues to Move Up iPhone Duo Delivery Dates
Apple Continues to Move Up iPhone Duo Delivery Dates
7 hours ago
Apple Explains How HomeView Keeps Camera Data Private
Apple Explains How HomeView Keeps Camera Data Private
7 hours ago
Apple Releases Updated HomeView Software 27.2 Before Launch
Apple Releases Updated HomeView Software 27.2 Before Launch
8 hours ago
Apple Adds Samsung Foldables to Trade-In Program
Apple Adds Samsung Foldables to Trade-In Program
10 hours ago
Apple Sports App Now Features UFC
Apple Sports App Now Features UFC
11 hours ago
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
Trump Says Tim Cook Should Be Nvidia CEO as Jensen Huang Resigns
11 hours ago
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
Apple Releases Emotional 2026 Holiday Ad Featuring MacBook Neo
11 hours ago
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
Apple's Official iPhone 18 Pro Cases and Watch Bands Get Big Discounts on Amazon
11 hours ago
Nintendo to End 'Sign in With Apple' Support in January
Nintendo to End 'Sign in With Apple' Support in January
12 hours ago
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
Walmart Black Friday Sale Begins With Early Deals on TVs, Laptops, and More
12 hours ago
Apple Says HomeView Software Update Coming Next Month With Siri Fix
Apple Says HomeView Software Update Coming Next Month With Siri Fix
13 hours ago
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
Review: Is Apple's All-New HomeView Smart Home Hub Worth $299?
13 hours ago
Apple Home Collection: Select Accessories Available to Order This Friday
Apple Home Collection: Select Accessories Available to Order This Friday
13 hours ago
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
'Ratchet & Clank: Ranger Rumble' to Leave App Store This Month
14 hours ago
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
Apple's Johny Srouji Eyed to Replace Nvidia CEO Jensen Huang
15 hours ago
Apple Support Community Deserved a Proper Goodbye
Apple Support Community Deserved a Proper Goodbye
22 hours ago
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
Apple on Fatal Vehicle Crash Near Apple Park: 'Our Hearts Are Broken'
1 day ago
Apple Invites App Updated With Two New Features
Apple Invites App Updated With Two New Features
1 day ago
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
Google Says Gemini App Rolling Out on Apple CarPlay Starting Today
1 day ago
Is It Worth Buying a Ceramic Apple Watch?
Is It Worth Buying a Ceramic Apple Watch?
1 day ago
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
Samsung Early Black Friday Event Brings Major Sales to Frame TVs and More
2 days ago
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
iPhone 18 Pro Max Wins Battery Test Involving 32 Smartphones
2 days ago
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
AirTag 2 4-Pack Hits Record Low $69.99 Price Ahead of Black Friday
2 days ago
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
Rumored Apple Smart Glasses Mentioned in Supplier's Earnings Briefing
2 days ago
Make Apple Watch Listen for Sounds Like the Doorbell
Make Apple Watch Listen for Sounds Like the Doorbell
2 days ago
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
Apple Chip Supplier TSMC Approves $1 Billion AI Investment
2 days ago
'Apple Support Community' Permanently Closing on November 20
'Apple Support Community' Permanently Closing on November 20
2 days ago