iPhone 12 Shipments Could Reach 80 Million Units By End of 2020

iPhone 12 shipments could reach as many as 80 million units by the end of the year thanks to Apple's more affordable pricing strategy, according to market observers (via DigiTimes).

iphone 12 vs iphone 12 mini

The pricing dynamics, coupled with a number [of] technology updates, including a faster A14 processor, improved product designs and camera functionalities, is expected to bring a new round of sales growth for Apple, said the observers.

Shipments of the new iPhone lineup, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max, will at least top 70 million units by the end 2020, with the possibility of hitting 80 million barring a further escalation of the US-China trade conflicts, they said.

The ‌iPhone‌ 12 Pro and iPhone 12 Pro Max start at $999 and $1,099, respectively, which are the same prices that the ‌iPhone‌ 11 Pro and iPhone 11 Pro Max were when they launched last year. However, the 256GB and 512GB storage options for both ‌iPhone‌ 12 Pro models are $50 cheaper than their predecessors were at those capacities. Meanwhile the ‌iPhone‌ 12 starts at $799, and the iPhone 12 mini starts at a more affordable $699 entry point.

Apple's decision to adopt a two-phase shipment strategy – with the ‌iPhone‌ 12 and 12 Pro becoming available later this month and the ‌iPhone 12 Pro Max‌ and ‌iPhone 12 mini‌ arriving in November – is not expected to significantly affect demand, and may extend Apple's order pull-ins from the upstream supply chain to the first quarter of 2021, according to DigiTimes' sources.

TSMC, which produces the 5-nanometer A14 Bionic processor in Apple's new iPhones, is expected to benefit most from robust sales. TSMC also fabricates the A14 chips in Apple's iPads, which are currently seeing a surge in popularity, and the foundry is expected to roll out over 150,000 wafers for 5nm chips in the fourth quarter of 2020, with Apple accounting for about 90% of related orders.

Foxconn remains Apple's main ‌iPhone‌ assembler, and has reportedly secured the bulk of orders for the new ‌iPhone‌ 12 series through the first quarter of 2021. Foxconn is also the sole supplier of the 6.7-inch ‌iPhone 12 Pro Max‌ and is estimated to be handling over 70% of the orders for the 6.1-inch ‌iPhone‌ 12 and ‌iPhone‌ 12 Pro, according to DigiTimes.

Related Forum: iPhone

Top Rated Comments

MayaTlab Avatar
45 months ago
The iPhone 12 being €100 more than its direct predecessor's price point at introduction doesn't strike me as being worthy of being described as "more affordable".
Not that I'm in doubt Apple will continue to sell truckload of phones by the end of the year.
Score: 15 Votes (Like | Disagree)
MAcNIAC Avatar
45 months ago
I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
Score: 10 Votes (Like | Disagree)
bobmans Avatar
45 months ago
That’s more than a million phones a day. Insane scale if accurate.
Score: 8 Votes (Like | Disagree)
yellow8 Avatar
45 months ago
That's 80 millions chargers less.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
45 months ago
Provided they can ship that many. Though I wouldn’t be worried about competition these days. Apple faces a greater threat from older iphone models than they do from rival android brands.
Score: 6 Votes (Like | Disagree)
IIGS User Avatar
45 months ago

I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
There's a lot to be said for this particular analysis. I draw only from my own experience, but I'll tell you why.

I don't make a ton of money. I'm your typical ham & egger who works 40 (OT if it's offered) and am grinding it out on a modest state government salary for the sole reason that I've got seniority and a pension at the end (which is huge, but I did work the same crappy job for 23 years so anyway). We were deemed "essential" at the beginning of the pandemic. They let people work from home for a few weeks at the peak, but shut that down months ago. Everyone I work with is coming into the office, doing field work, seeing "customers" (a polite word for it) doing mandatory group trainings, etc.

I'm immuno compromised and I have a heart condition, but I'm here every day. Which I feel pretty fortunate to be doing as working from home is hell for me (I hate it) and I am working. I've even ended up getting some OT as some outside operations shifted to our facility because of the pandemic, and there have been gaps to fill. For this I am grateful.

So, through all this time I've been working, even getting a little extra. There are a lot of people struggling, and I acknowledge that. I won't get any deeper into the weeds. This isn't a "political" thread and I don't want to go down that road either way.

But all this time, I've had almost nothing to spend my money on but bills and food. A few restaurants have re opened and my wife and I make a ritual of going out on Sunday mornings for breakfast. Other than that we have pretty much nothing to spend our money on. Movies are closed, our cruise next month was cancelled (thank god, I didn't want to be on that floating Petri dish of experimentation). We haven't been down the beach, and going to the mall to shop for a day while permitted, sucks. I really don't enjoy walking around the mall with a KN95 on. Again, a discussion not for the thread.

So a lot of people have some extra money lying around. The purchase options are very attractive, the 5G is going to be more of a factor than people think, and the new phones are really nice.

So I think Apple sells a ton of them. I really do. I'm ordering one tomorrow at 8AM EDT and I can't wait to get my hands on it.
Score: 5 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...