WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event

Apple will hold a product event on Tuesday, September 12, according to Dow Jones sources cited by The Wall Street Journal.

wwdc sj keynote tim cook

Apple CEO Tim Cook at the Worldwide Developers Conference in June

Apple is aiming to use Steve Jobs Theater for the event, but its construction timetable could affect timing or location, the report said.

In the past two years it has used San Francisco’s Bill Graham Civic Auditorium, but people close to the company say it is aiming to use the 1,000-seat Steve Jobs Theater on its new headquarters campus. That headquarters, however, isn’t yet finished, and its construction timetable could affect the timing or location of the event, those people said.

At the event, Apple is widely expected to unveil the so-called iPhone 8 with an OLED display, wireless charging, and facial recognition, alongside updated versions of the iPhone 7 and iPhone 7 Plus.

Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities and HDR support are also expected to be unveiled, along with release dates for iOS 11, macOS High Sierra, watchOS 4, and tvOS 11.

Apple has held a product event in September for five consecutive years, dating back to the introduction of the iPhone 5 in 2012. September 12 was already rumored as a possible date for this year's event last week.

There are typically 10 or 11 days between a new iPhone being announced and launching, so this year's iPhone lineup could be available on Friday, September 22 based on that trend. The lone exception in the past five years was 2015, when there was a 16-day gap between the announcement date and availability.

iPhone pre-orders would likely begin on Friday, September 15 at 12:00 a.m. Pacific Time (3:00 a.m. Eastern Time).

Related Forum: iPhone

Top Rated Comments

TwoBytes Avatar
86 months ago
Holographic Steve to deliver the keynote.
Score: 36 Votes (Like | Disagree)
Greenlee Avatar
86 months ago
I hope we also get a free U2 album.
Score: 22 Votes (Like | Disagree)
Superhappytree Avatar
86 months ago
It's sad that some of you literally will spend almost 1 thousand for a new phone! All I see is bunch of "Yesmen" to Apple. Now let's take at some of the "biggest" new stuff..

Face ID - How many of you said back in June "I won't buy it unless Touch ID is in the screen.."

Wireless charging - Are we humans getting more lazier? Is it hard to plug in a small cable into your phone? Imagine if we, today, had to use a "pad" just to charge our phones? And all of a sudden, Apple brought small little cables into the world. "Apple is the BEST I SWEAR"!

Bezel less - I give credit to that..

Notification center - Are you really that geeky? They do this every year.

Full of people that won't lead the crowd, but follow the crowd!

(If this is your first iPhone or you're upgrading from 6/6s, I don't mind you).
I have the opposite mindset when it comes to this. I don’t mind paying a large amount for a premium phone. It’s the one device you have on you practically 24/7. It’s your camera, maps, portable gaming device, mini tv, your internet and everything else all in your pocket. And for that I want the best that Apple has to offer, and I don’t mind paying the premium for something I use so much.

Anyway, this was already an instant buy from me when I saw the rumours floating around nearly 2 years ago. So please don’t lump us all in this category of “more money than sense” people.
Score: 12 Votes (Like | Disagree)
recoil80 Avatar
86 months ago
I just hope the new iPhone with OLED will be announced at the end of the keynote with Tim saying "there is one more thing..."
Score: 11 Votes (Like | Disagree)
ButteryScrollin Avatar
86 months ago
exciting
Score: 8 Votes (Like | Disagree)
Red Oak Avatar
86 months ago
Finally

I'm get bored hanging out in my parents' basement complaining about Apple all the time. This company moves too slow, the products suck and are too expensive, and TC needs to be replaced. No, I am not bitter because I cannot afford nice things
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...