Instagram Apes Snapchat Again With New 'Events' Channel - MacRumors
Skip to Content

Instagram Apes Snapchat Again With New 'Events' Channel

by

Instagram has introduced a new "Events" channel in the Explore section of its app that highlights user photos and video clips captured during specific events from around the world.

Currently only available in the U.S., the new channel implements an algorithm to curate media from events like sports games and concerts, based on a user's preferences and habits, according to a post on the company's site.

Instagram events
Snapchat users may be experiencing déjà vu all over again at this point, given that the new Instagram feature is extremely similar to the rival app's Discover channel "Live Stories", where reels of photos and videos are shared publicly by users at a particular event.

The addition of the new feature by Instagram certainly follows a trend. Earlier this month, the Facebook-owned photo and video sharing platform announced "Instagram Stories", which functions identically to Snapchat's Stories in that it lets users post customized images and videos on their profile, where they live for 24 hours before disappearing completely.

Surprisingly, Instagram has been upfront about its recent tendency to imitate Snapchat features. While demoing its new Stories feature for TechCrunch, Instagram CEO Kevin Systro admitted that Snapchat "deserve all the credit".

Top Rated Comments

smacrumon Avatar
132 months ago
It seems Snapchat and Instagram might be competitors. Race to the bottom as they both bloat their products. Position vacant in the App Store for a new simple photo app.
Score: 4 Votes (Like | Disagree)
132 months ago
I've been studying this post for a while now and am unable to find the "mac" bit, the "rumors" bit, or even the "news you care about" bit.

Can anyone help please?
Are you complaining about a site thats free, where people work hard to bring you anything Apple realeted news? You are free to leave my friend. Or better yet, try starting your own blog and pleasing every single human on this planet.
Score: 1 Votes (Like | Disagree)
smacrumon Avatar
132 months ago
Simple never wins in the long run. People want more than simple one trick pony apps.

When the App Store first launched, people were cool with apps that did just one thing. That has changed long ago now and the single trick apps and simple ones don't survive or even see nearly the uptake that more advanced apps do.
[doublepost=1471521290][/doublepost]

Aaaah, the grumpy guy that hates change. I bet you liked it better when cars only had AM radios, then FM had to come along and make things all complicated and cluttered.

Many are naturally resistant to change but without it pushed upon them we'd never see advancement. Without it the user numbers and frequency of app usage falls. Without it these companies fail.

So you're just going to have to live with it. But chances are, you'll find use for the new features at some point. Those that cried about new features on Facebook last year are some of the biggest users of those same features today.
Interesting. Is there any solid data supporting that the single trick apps and simple ones don't survive or even see nearly theuptake that more advanced apps do?
Score: 1 Votes (Like | Disagree)
Telos101 Avatar
132 months ago
I've been studying this post for a while now and am unable to find the "mac" bit, the "rumors" bit, or even the "news you care about" bit.

Can anyone help please?
Sure! It's in the iOS blog and comes under "news". The "care about" part is naturally subjective.

I never explored Snapchat but had an Instagram account for years. Don't mind if they want to copy a few features, will check it out if anything's happnin'.
Score: 1 Votes (Like | Disagree)
autistic-savant Avatar
132 months ago
👻
Score: 1 Votes (Like | Disagree)

Popular Stories

Meta

Meta Agrees to Limit Teens' Time on Facebook and Instagram, Calls on TikTok and YouTube to Match

Wednesday August 26, 2026 3:28 pm PDT by
Meta today said it will implement major changes to Facebook and Instagram's child safety features as part of a settlement agreement with almost all U.S. states. Here's what will change for users under 18 on Instagram and Facebook if the agreement is approved. Time Limit - Teens will have a two-hour daily time limit on Facebook and Instagram, though it can be overridden by a parent. The...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...