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Apple's Eddy Cue Talks Enterprise, iPad Pro at Dropbox Conference

Apple's SVP of software and services Eddy Cue today spoke at the Dropbox Open conference, where he talked about Apple's enterprise efforts and the upcoming 12.9-inch iPad Pro in an interview with Dropbox CEO Drew Houston. Several conference attendees covered Cue's remarks in a series of tweets with the hashtag DropboxOpen, giving some insight into the topics he covered.

eddycuedropbox
Image via James Titcomb

According to Cue, Apple's success in the enterprise segment is a natural evolution of its success in the consumer space, as it's bridged the gap between devices used at home and devices used at work. Things "important to the consumer," he says, are "important to the enterprise."
We've always been a consumer company. We've been trying to create products for individuals and part of that was creating a product that had tools that allowed people to do things with them that we could never even imagine. And what's happened is if you look at the world today you work 24 by 7.

You're awake, you take it home with you, you take it everywhere. There's no longer the "enterprise" in the sense of the products you use there that you don't use somewhere else. Now you get to use the products everywhere.
Apple is hoping the iPad Pro will further boost its enterprise sales, with Cue saying there's still a "huge opportunity" for growth. Cue also said he believes enterprise has a long way to go to catch up on new mobile technologies the way consumers have. During the interview, Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath.


At the start the interview, Houston said he couldn't wait to get his hands on an iPad Pro, to which Cue responded "Only a few more days," potentially suggesting the iPad Pro's launch will happen soon. Current rumors have indicated the iPad Pro will be available in stores on November 11, but it's possible Apple could accept pre-orders before that date.

Related Roundup: iPad Pro
Buyer's Guide: 12.9" iPad Pro (Neutral)


Top Rated Comments

(View all)

10 months ago
Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.
Rating: 20 Votes
10 months ago

This trolling comment was incredibly well worded and profoundly clean. Bravo.

Except it wasn't a trolling comment, but an honest response to how someone feels about a brand that has lost its way.

Trolling would have involved android, how its better, how apple sucks.... etc.

I rather agree. Steve Jobs was not an inventor, despite how people try to pass him off, he was a whip cracker and a visionary. A perfectionist, and someone who instilled the fear of God in his people to not #%)# up things. He pushed people beyond their limits, and it brought great products (save Mobile Me and I will always love Steve Jobs famed fury to that team for their failure... it's re-enactment could be performed on the death star and not out of place.... "What is mobile me supposed to do?" Jobs asks. Employee answers. Jobs says, "Great, so why the F#%#) doesn't it do that? You have failed Apple, you have failed our customers, and you should hate yourselves for what you have done.")

It's not that apple is taking a down turn because Job's isn't there inventing (he never did that), they don't have someone like him ferociously hammering out ever fine detail.... Apple has made major missteps in quality in just about every area they do business. Not trolling. Fact. These are just the things Jobs would have never allowed.... Cook is more comfortable to ship then fix.... but people are noticing. Add that to a lack of real innovation or any really new products in ages, it's going to catch up and bite them if they don't return to form soon.
Rating: 17 Votes
10 months ago

THAT'S funny


I think it's an ass**** move

"Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath. "
Rating: 16 Votes
10 months ago

Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath.

THAT'S funny
Rating: 12 Votes
10 months ago

I was rolling around on the floor laughing so hard I could barely breathe :rolleyes:


ROTFLSHICBB?
Rating: 12 Votes
10 months ago

Current rumors have indicated the iPad Pro will be available in stores on November 11th, not the 13th.

You have a lot of iPad's
Rating: 10 Votes
10 months ago

You have a lot of iPad's


iPad's what, finish your sentence.
Rating: 9 Votes
10 months ago

Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.

You keep getting better and better at profound delusion.
Rating: 9 Votes
10 months ago

Untrusted Enterprise Developer!!

With iOS 9 Apple now makes it near impossible for us to distribute apps via enterprise.

We have thousands of employees that aren't very computer literate. We chose to use enterprise with iPhones because they were simple. However, with iOS 9 apple gives all our employees a cryptic message after installing an enterprise app.

We posted instructions on how to drill down into the settings to manually trust our app. Our team is inundated with calls and emails because people can't figure Apples **** out.

Here is Apples official support page for people on how to use enterprise apps: https://support.apple.com/en-us/HT204460


If you have thousands of users, why aren't you using MDM ?

If MDM distributes the Enterprise App, no trust dialog appears. The user only needs to manually set up trust IF the app was manually pulled down by the user.

If you are providing phones for the employees, Device Enrolment Program can even force the devices to be enrolled in MDM - its scarily simple.

Apple likely changed the behaviour in iOS because of pirate App Stores (mainly in China) abusing the enterprise certificates and pirating apps using faked or stolen enterprise development credentials.

Sounds like the real issue is the IT department, not Apple.
Rating: 6 Votes
10 months ago

Ugh.

Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.

His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.

Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.

Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.

This trolling comment was incredibly well worded and profoundly clean. Bravo.
Rating: 6 Votes

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