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Hands-On With the New Apple TV: An Overview of Siri and Search

Along with an App Store, Siri voice integration and universal search are important software-based features available on the new Apple TV. With Siri voice integration, it's possible to search for content and control video playback, while universal search allows users to look for movies and TV shows across a range of different apps.

In the video below, we went hands-on with the new Apple TV to give MacRumors readers an in-depth look at how the new Siri and universal search features work in person.

Subscribe to the MacRumors YouTube channel for more videos.

Siri is linked to universal search, as the main (and simplest) way to seek out television shows, movies, and apps on the Apple TV. Siri is able to do things like pause, rewind, and fast forward, and there are also some cool tricks. For example, asking Siri "What did he say?" during a bit of missed speech in a TV show or movie will rewind a few seconds and display subtitles. Searching through television shows by specific actors, scenes, and episodes is another nifty feature.

At the current point in time, universal search is limited to a handful of sources that include Netflix, iTunes, Hulu HBO Go, and Showtime, but Apple plans to make a universal search API available, expanding the number of apps that can take advantage of the feature.

For more on the new Apple TV, make sure to check out our complete hardware overview and our look at the tvOS App Store. We've also rounded up a list of Apple TV apps and we've shared some tidbits about the new device.

On our forums, our readers are discussing the new Apple TV in the dedicated Apple TV forum. Of particular interest is a thread where new Apple TV owners are discussing their first impressions of the device, and there's also a forum dedicated to Apple TV apps.

Related Roundups: Apple TV, tvOS 10
Buyer's Guide: Apple TV (Neutral)


Top Rated Comments

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10 months ago

Apple doesn't even allow all services such as Amazon

AppleTV doesn't have Amazon. It's not that they don't allow it. Amazon certainly could be on the AppleTV if they wanted to.
Rating: 16 Votes
10 months ago
No flipping podcast app!!
Rating: 9 Votes
10 months ago


Even if the future is no cable and all streaming, Apple doesn't even allow all services such as Amazon. So, it's always gonna be half baked.


Keep up guy, that has nothing to do with Apple. Your beef is with Amazon, who is refusing to put their app on ATV because there's no additional revenue stream for them without giving a percentage to Apple, and who is also refusing to sell Apple TVs from their own store because it competes from Fire TV.
Rating: 9 Votes
10 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc

Why didn't Apple include Touch ID on the remote and also a dedicated gaming bundle with game controller?!
Rating: 8 Votes
10 months ago
Would love to see Alexa, Siri, and Cortana at a dinner party.
Rating: 7 Votes
10 months ago

New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc

No kidding. Horrible.
Rating: 7 Votes
10 months ago

Does anyone know how to watch CNN and CNBC without a cable subscription ?


I thought people cut the cable so they wouldn't have to watch CNN and CNBC.
Rating: 6 Votes
10 months ago

So do we have final word on whether "iTunes" includes searching our own (local) movies & TV shows? For instance, if a movie (not purchased from iTunes) is sitting on our local Mac's hard drive, is properly meta-tagged and is indexed by iTunes so :apple:TV can "see" it, will universal search and/or Siri find it when someone searches for that movie? Or is "iTunes" only stuff we can buy or rent or have purchased?


It's just iTunes content. I couldn't get my not purchased from iTunes content to pull up with Siri or search. Big disipointment. Makes Siri a lot less useful for me.
Rating: 6 Votes
10 months ago
Whoever made the new keyboard needs to be fired, and you can no longer use the iOS remote app for typing things in. It takes forever!
Rating: 5 Votes
10 months ago
I want my podcast app back & showtime subscription cannot login with restore through iTunes purchase. Anyone else having this issue?
Rating: 5 Votes

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