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Apple Stores to Start Selling Apple TV 4 on Friday

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

apple-tv-4th-gen
Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn't allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Related Roundups: Apple TV, tvOS 10
Tag: Apple retail
Buyer's Guide: Apple TV (Caution)


Top Rated Comments

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15 months ago

Yay,

So $17 to get it on Friday is dat apple tax doe


The Apple Tax is built in. This is the "I was a stupid, impulsive dummy tax."
Rating: 9 Votes
15 months ago

right looks like ill get my friend over in the states to buy and ill cancel my order in the UK


By the time you pay the duty on it and get it shipped to you, you'll get it later and pay more.

uh this would have been nice to know


How could you not have known that? Every time they release a new product with a pre-order the shipping data for release day is the day you can get it in the store. This is true of the iPad, iPhone, MacBook, iMac, and every other Apple product.
Rating: 8 Votes
15 months ago
uh this would have been nice to know
Rating: 8 Votes
15 months ago
Would have been nice to know the other day. I wouldn't have ordered online had I known this. Apple needs to fire the person in charge of these releases. Apple Watch release was screwed up too. What is going on with Apple lately???
Rating: 6 Votes
15 months ago
Might have to cancel my online order and pick one up in person. I don't think mine is arriving until the following week.
Rating: 6 Votes
15 months ago

mine is on track to be delivered on Friday ... currently in 'preparing for shipment' state. No confirmation yet that it will really be here on Friday, but I think timing looks good.



If you spend the extra 18 bucks, you should have it than by Friday (hopeful guessing ....)

I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
Rating: 5 Votes
15 months ago

What exactly was screwed up with the appleTV release? It was always the way that pre ordered arrive the same day as in store sales start (except the one well announced iPhone release where pre-orders started on the release day ... and everybody cried foul play since it was so unusual)

The problem, in this case, is that you had to pay EXTRA to get the device shipped to you the same day it would be available in stores. This has not been true of recent iPhone, iPad, etc., releases -- by pre-ordering online, you could receive your device the same day it would be available in stores with NO surplus charge for "rush" shipping.
Rating: 4 Votes
15 months ago
Great, I just payed 18 ****ing dollars for before noon shipping when I ordered so I could have it Friday .....an hour before this story came out

I will say it time for Apple to redo the ordering/preordering process....I think it would be great if they did something like if you live within 30 miles of an Apple Store you can reserve for pickup during your pre order (and those outside the range can only have it shipped)
Rating: 4 Votes
15 months ago
So glad I canceled my online order and saved myself some money. :)
Rating: 3 Votes
15 months ago
I might have to get one Friday and return the one that's preparing for shipment, why couldn't they just let us know.
Rating: 3 Votes

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