Apple CEO Tim Cook is among a group of high-profile investors in Nebia, a San Francisco-based startup that has created a water-efficient shower head, according to The New York Times. Nebia is a self-installed shower system that atomizes water into millions of droplets to create 10 times more surface area than a regular shower for up to 70% less water consumption than a traditional shower head.

Nebia
Nebia Shower was recently introduced on crowdfunding website Kickstarter and has quickly reached its $100,000 funding goal, with over $130,000 in pledges and counting to be paid out to the six-person company on September 11. The shower head is available for a pledge between $269 and $299 and will retail for $399 once released.


According to the Kickstarter page, Nebia has tested its shower head with students, employees and customers at Equinox Gyms, Google, Apple and Stanford University. Apple noted that Cook's funding towards the Nebia was a personal investment, but declined to comment further on the matter. Other investors include Michael Birch, Y Combinator and the Schmidt Family Foundation.

Top Rated Comments

Pelea Avatar
113 months ago
Welcome to Apple Shower, a 16L (liters per day) version starts at just $999.99, for just $500 more, you can get the 64L version and for just $1999.99, you'll experience 128L of beautiful full high quality dual hydrogen mono oxygen atoms.

For the first time ever, our engineers have been able to deliver the most premium quality build showers and we're delighted to announce that it will also come in an incredible unapologetically rose gold color for just $99999.99.
Score: 16 Votes (Like | Disagree)
AngerDanger Avatar
113 months ago
Siri, get my backside, please.
Score: 13 Votes (Like | Disagree)
Corrode Avatar
113 months ago
Is this what it costs to be environmentally friendly? I'm in when it's sub $80.
Score: 13 Votes (Like | Disagree)
0098386 Avatar
113 months ago
I'm interested! But not $400 interested.
Score: 9 Votes (Like | Disagree)
JeffyTheQuik Avatar
113 months ago
Interesting. The current water saving technology is to put a flow restrictor in to not use as much water.

The atomizing facet is a "think different" type thing, and I hope they do well.

However, I'll wait until the second generation, where the price comes down, as about $99 is as much as I'll spend on a shower head, as the ROI is so far out on these up here in the Northwest. As a case in point, a discussion my wife and I had:
Mrs - "We need to cut way back on water usage. The bill is $140. (for 2 months' usage)
Me - "Let's look at that... $130 for sewage and other fixed costs means that we're spending $5/month for water, and $65 to get rid of it."

and there you have it...

BTW - I'm not saying that we have the sprinklers running 24/7 on our brown lawn. I'm just saying that the kids enjoy playing with the hose on, and we get two uses out of it: Kids playing and watering the lawn. I just worry about the stuff worth worrying about.
Score: 8 Votes (Like | Disagree)
CFreymarc Avatar
113 months ago
Atomizing shower heads have been around for at least fifty years if not further going back to the 1920's. Issue with these systems has always been mineral build up in the thin pipettes that spray out the water. What is new here?
Score: 8 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...