Apple today announced a Snapchat account for Apple Music that initially provides a behind-the-scenes look at Beats 1 Radio and its personalities while also showing off segments of the cities it operates from with some music playing in the background. It's unknown what kind of content the account will provide in the future.

applemusicsnapchat
The account's first Snapchat "story", which is the combination of multiple photos and videos taken throughout its first day of operation, takes followers on a journey from Beats 1's Los Angeles HQ with Zane Lowe, watching as he works on his show before it switches to London and fellow DJ Julie Adenuga. After watching Adenuga work, the account changes course to Ebro Darden in New York City.

The account provides an interesting look into the work environments of Beats 1's three DJs, with each of them showing off their equipment and enthusiasm for the music they're playing. Adenuga's segment includes her teasing an interview with musical artist Ellie Goulding, answering questions and letting users know they should check out the For You tab of Apple Music. The Snapchat story, which currently sits at 184 seconds, is being updated periodically throughout the day.

Apple has thus far taken a very liberal approach to using social media to draw awareness to Apple Music, heavily using Twitter, Instagram and Tumblr to tease and announce exclusive music, interviews and music videos. Snapchat, whose users tend to be younger, is yet another progression of that effort. Snapchat users can follow Apple Music on the service by adding "applemusic" as a friend.

Top Rated Comments

hglk Avatar
113 months ago
I don't think Zane's shirt fits.
Score: 15 Votes (Like | Disagree)
japanime Avatar
113 months ago
I don't think Zane's shirt fits.
He borrowed it from Jony.
Score: 10 Votes (Like | Disagree)
xlost6 Avatar
113 months ago
I don't think Zane's shirt fits.
It looks like he just left the toilet the way he is holding his stomach :D
Score: 5 Votes (Like | Disagree)
goobot Avatar
113 months ago
Apple is using social media to build awareness of its music service? Well I don't know how long I'm going to be able to play hard to get and just fire up that 3 months worth of free service.
You can listen to beats 1 for free without the subscription.
Score: 2 Votes (Like | Disagree)
PowerBook-G5 Avatar
113 months ago
What was the song for the New York snapchat story??
Darude - Sandstorm
Score: 2 Votes (Like | Disagree)
mixel Avatar
113 months ago
That picture really helps my head-canon that Apple's "24 hour radio station hosted by Zane Lowe." Is just Apple locking him in a room with radio gear forever.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...