Reaching a milestone for the company, Pebble shipped its one millionth Pebble smartwatch on December 31, 2014, undoubtedly thanks to a few major price drops to its flagship products and the introduction of noteworthy apps onto the device last year. As The Verge points out, Pebble's biggest competitor in 2014 was Google's Android Wear device range, but both will be facing significant competition come this April when the Apple Watch launches to the public.
Migicovsky is unfazed by the imminent release of the Apple Watch, however, outlining how Pebble's line of devices planned for release this year will deal less with the app-obsessed world most devices focus on, instead offering something dramatically different than any smartwatch on the market.
"We’ve found a new framework to use as an interaction model on the watch," boasts Migicovsky, before adding that while apps will continue to exist on Pebble, they won't be the main focus of the platform. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone."Migicovsky sticks mostly to pointing out Pebble's successful year - such as the company more than doubling by year's end its 400,000 units sold as of March - than providing meaningful details on new products coming out of the company. He tells The Verge fans will have to wait until "later this year" for more details on the company's upcoming devices.
Pebble's unflinching attitude towards its upcoming war with the Apple Watch falls in line with previous actions the company has taken when it comes to Apple's new wearable. When Apple announced the Apple Watch last September, Pebble updated its website with a few related zingers - targeting battery life, price, and over-enthusiastic responses - aimed at its competitors, namely Apple.