The new section includes entries on individuals like digital artist Roz Hall, who primarily used the iPad and illustration app Procreate to create a set of university portraits with Apple's tablet. Apple also spotlights media artist Matt Pyke who used the iPhone 6 and iMovie to create an entire film project on a mobile device, and brings attention to others like art duo Craig & Karl who illustrate in Waterlogue and exchange sketches through iMessage. Apple also highlights a number of its own software features, including exposure control on the iPhone 6 and burst mode on the iPad Air 2.
"Start Something New" appears to be a section exclusive to Apple's Japanese website, possibly indicating that the company is beginning a renewed push for its products in the region. Apple is also beginning its annual Fukubukuro "lucky bag" promotion in Japan beginning January 2, which will allow customers to purchase a grab bag filled with an assortment of products at a steep discount.