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Jony Ive: Apple Watch and New iPhones Apple's 'Best Work Yet'

A short time after today's media event, Apple CEO Tim Cook did an exclusive one-on-one interview with David Muir of ABC News, speaking on the company's new products and former CEO Steve Jobs. Now, ABC News has shared a clip of an interview with Apple design head Jony Ive, who spoke on the Apple Watch and its development process.

Muir: How many different versions of the Apple Watch are there?

Ive: I think we were talking about this earlier, and when you actually do the calculations, it's millions and millions.

Muir: Millions and millions?

Ive: That's right, there are different materials for the actual case, there's two different sizes, you can choose one of six different straps or bands. But, the way we treated this from a design point of view wasn't that you had hardware and then software. Our experience as customers, as users, is that they're one and the same. So we designed the user interface, gave people multiple choices, for example in terms of just watch faces.
Ive also noted that he was "very proud" of the work that Apple's design team has done, stating that the company's new iPhones and the Apple Watch are its "best work yet." The designer also stated that Apple has always tried to design products that people want to use as opposed to begrudgingly having to use them, setting a high bar to create a "desirable and personal" product with the Apple Watch.

The full length interviews with Jony Ive and Tim Cook aired earlier tonight and should be posted online soon.


Top Rated Comments

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25 months ago
Apple watch looks great !!
I don't understand the complain people have, look at apple site http://www.apple.com/watch/ and you would appreciate the craftmanship that goes creating this.

Great job Apple.
Rating: 36 Votes
25 months ago
on to the next product category:

Rating: 36 Votes
25 months ago
The watch is apple's best work yet? Oh boy. That's bad.
Rating: 32 Votes
25 months ago
This guy is too damn fake for my tastes.

I know the crowd eats him up and wants to make sweet love to his accent but I find the way he talks to customers repulsive. If I had a salesman talk the way he does to me (slowly and overemphasizing every... single... positive word) I'd tell him to shut the f up and get me someone another sales guy.
Rating: 26 Votes
25 months ago

That watch looks really bad on him, imo.


On him and on any one. That thing looks like crap.
Rating: 23 Votes
25 months ago
What I've noticed

I have been reading and posting here on MacRumors for years. I just noticed that I haven't seen one of the people I respect trashing the :apple:Watch. I have seen some if the people who routinely say they are buying the next big Samdung thing because of Apples failures...but then that's what they always do.

Just wanted to give them something they'd long to downvote. Thanks for letting me return he favor.
Rating: 20 Votes
25 months ago

on to the next product category:

Image (http://i.imgur.com/wlwSnwc.gif)


That made me LOL.

The guy is a complete dickhead.
Millions and millions. Pah! You know when I move the seat back in my car it becomes a completely different model to next doors one. He’s not good on video.
Rating: 19 Votes
25 months ago
Not being waterproof and having to plug it in every night makes this thing impractical for everyone except the most devoted Apple fans.

Some of the straps are nice though, so Jony can be happy with that. :rolleyes:
Rating: 19 Votes
25 months ago

This guy is too damn fake for my tastes.

I know the crowd eats him up and wants to make sweet love to his accent but I find the way he talks to customers repulsive.


He seems to be unable to just say something in a straight forward manner. Its like he is high everytime he talks and so deep and spiritual...
Rating: 17 Votes
25 months ago
I think he was being evasive, knowing the disappointment people are feeling..

He knows the watch is a punt..
Just as he knows the iPhone 6 is a 5S made bigger to look like a Samsung.

His body language is embarrassment.
Rating: 16 Votes

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