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'NFL Now' Launches on Apple TV With Breaking Football News and Highlights

The National Football League earlier this month officially launched its NFL Now service, its next-generation video streaming service that provides access to the largest digital library of NFL videos available online. The video content can be viewed on the iPhone, iPad, Mac (via a web browser) and other connected devices such as Roku, Amazon Fire TV, and as of today, the Apple TV channel that was leaked earlier in the month.

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The NFL Now service delivers historic videos, breaking news, game highlights and original programming from the NFL Now studios. Personalization is a key feature -- allowing users to follow their favorite players and teams, with up to 4,800 minutes of team coverage being pushed across their screens each week. The service also will provide live video coverage of important press events and other important moments from the NFL. It will not live stream NFL games that are in progress. Customers who want to watch games as they are happening must download the NFL Mobile app [Direct Link].

NFL Now is available in two tiers, with the free NFL Now service providing access to the core news and video content. Football fans who want even more content and personalization can subscribe to the $1.99 monthly NFL Now Plus service, which offers instant in-game highlights, access to NFL Films videos and the ability to create custom video streams featuring their favorite teams or players.

iPhone, iPad and iPod touch users can download the NFL Now app [Direct Link] from the iOS App Store for free. Mac users can get their fill of NFL coverage via the NFL Now website, while Apple TV channels can access the new channel directly from the main screen on their set-top boxes.

Related roundup: Apple TV

Top Rated Comments

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9 weeks ago
if only we could watch live games via ATV
Rating: 11 Votes
9 weeks ago
Wait, did I read that right? A channel that gives you a channel-only subscription model? There are precious few of these, and I don't care what content they're delivering, I support this model.
Rating: 9 Votes
9 weeks ago
1 more step towards Sunday Ticket. I can't wait for Directv to lose that deal.
Rating: 6 Votes
9 weeks ago
Football ? Don't you mean hand egg :cool::p
Rating: 6 Votes
9 weeks ago

Haha, never going to happen, better buy an HD Antenna and hope and pray the signal doesn't cut out every 2-3 seconds.

Hope and pray? Maybe you should buy the right antenna.
Rating: 5 Votes
9 weeks ago
Rating: 5 Votes
9 weeks ago
A step in the right direction...
Rating: 4 Votes
9 weeks ago

News and Highlights


So...a collocation of 3 minute clips? I suppose at $1.99/month I wouldn't expect much else, but still... it seems more fitting for a youtube channel than a monthly service.

Ah well, I guess now Apple can add "NFL" to the list of things you can access on the Apple TV... never mind what everybody will assume that means. :rolleyes:
Rating: 3 Votes
9 weeks ago
Great for US sports fans. Great for fans of US sports.

Yet another uninteresting channel for non US-sports-fans...

The subscription model is interesting though. Add a channel app store and :apple:TV will be awesome!
Rating: 3 Votes
9 weeks ago
Just more things to hide.
Rating: 2 Votes

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