New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store

Now that Apple's purchase of Beats Electronics is complete, the company has begun expanding its promotion of Beats products, giving the Beats by Dr. Dre line of accessories its own dedicated section in the Accessory portion of the Apple Online Store.

Added yesterday, the Beats by Dr. Dre section joins "All Accessories," "Apple Accessories," "Exclusives," "Now Trending," and Gift Cards" on the top menu bar of the "Shop Accessories" section of the online store.

beatsbydre
Though Apple has long sold Beats products, the dedicated menu bar position gives the accessories far more prominence online. The section, first noticed by 9to5Mac, promotes Beats headphones, Beats in-ear headphones, Beats speakers, and Beats accessories like the Pill Dudes and Sleeves designed to hold Beats speakers.

Apple is also continuing to show off the Beats line of headphones in its retail stores, with the Beats by Dr. Dre Solo2 and Studio over-ear headphones accompanying iPod touches in many retail locations.

Apple's $3 billion acquisition of Beats Electronics and Beats Music became official last week, following U.S. regulatory approval of the deal. As of August 1, Beats Electronics shut down its own online store and began directing customers to the Apple Online Store.

Top Rated Comments

(View all)

16 weeks ago
Hey look! It's everyone's favorite kind of post to argue about!
Rating: 33 Votes
16 weeks ago
I don't care much about the acquisition of beats, but seeing Apple themselves advertising beats accessories as "great sound" feels kind of painful. I don't know what it is.
Rating: 31 Votes
16 weeks ago
Anger and tears will be shed in this thread.Grabs popcorn.:D
Rating: 23 Votes
16 weeks ago
Oh god why... disgusting :confused:

Beats accessories like the Pill Dudes...

Please kill me now.
Rating: 18 Votes
16 weeks ago

L-A-M-E.

wtf is Apple doing these days....


Marketing the product they bought.
Rating: 18 Votes
16 weeks ago
So ... different owners, same massively overpriced, crappy products?

Still scratching my head over why Apple would bother with acquiring Beats in the first place.
Rating: 15 Votes
16 weeks ago
L-A-M-E.

wtf is Apple doing these days....
Rating: 14 Votes
16 weeks ago

Audio-Technica ATH-M50x (AMAZON (http://tinyurl.com/ATM50X))
Best bang for your buck on headphones.
Rating: 12 Votes
16 weeks ago
I'm not about the join the anti-Beats circlejerk, but this next step was obviously going to happen.
Rating: 10 Votes
16 weeks ago
Please Apple get rid of these. :o :o :o

Rating: 10 Votes

[ Read All Comments ]