Eddy Cue Auctions Lunch and a MacBook Air to Benefit Basketball Foundation - MacRumors
Skip to Content

Eddy Cue Auctions Lunch and a MacBook Air to Benefit Basketball Foundation

Following in Tim Cook's footsteps, Apple's SVP of Internet Software and Services Eddy Cue is auctioning his time to benefit the National Association of Basketball Coaches Foundation. Cue is widely known as a huge basketball fan, and has been seen at many basketball games, including those of his favorite team from Duke University, his alma mater.

In an auction on CharityBuzz, Cue is offering a one hour lunch meeting at Apple's Cupertino headquarters and a 13-inch 1.4Ghz MacBook Air with 256 GB of storage, a $1,199 value. The meeting is valid for two people, with lunch included, at a mutually agreed upon date.

eddycue

Have lunch with Apple, Inc., Senior Vice-President of Internet Software and Services Eddy Cue at the Apple Headquarters in Cupertino, California, and bring home a 13-inch MacBook Air!

Eddy Cue is Apple's senior vice president of Internet Software and Services, reporting to CEO Tim Cook. Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as Siri, Maps, iAd and Apple's innovative iCloud services. Eddy's team has an excellent track record of building and strengthening online services to meet and exceed the high expectations of Apple's customers. He is a 25-year Apple veteran and leads a large organization of amazing people.

Cue's auction ends on Wednesday, July 16 and is currently priced at $9,500 with an estimated value of $10,000. The auction was first listed in June, but was noticed earlier today by 9to5Mac.

The National Association of Basketball Coaches Foundation is an organization that supports the charitable and education purposes of the National Association of Basketball Coaches (NABC). The NABC has been responsible for founding national literacy program Ticket To Reading Rewards and it operates the College Basketball Experience, a facility in Kansas City that includes the National Collegiate Basketball Hall of Fame.

Tim Cook has previously teamed up with CharityBuzz twice, offering a coffee meeting in 2013 and a lunch meeting in 2014 for a collective $940,000. Tim Cook's proceeds benefitted the RFK Center for Justice and Human Rights.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

MartinAppleGuy Avatar
154 months ago
Maybe this is what he was talking about when he said it was Apple biggest product lineup in 25 years, you can now officially have dinner with Eddy Cue :P

One a more serious note, nice news :)
Score: 5 Votes (Like | Disagree)
154 months ago
I love how they made Eddy Cue and a MacBook Air a package deal.
Score: 4 Votes (Like | Disagree)
154 months ago
Eddy seems cool. He responded to one of my emails about the iTunes Store last year.
Score: 3 Votes (Like | Disagree)
powers74 Avatar
154 months ago
The lunch auction value gap between CEOs and division executives is absolutely disgusting and needs to be fixed.
Score: 3 Votes (Like | Disagree)
Traverse Avatar
154 months ago
Air!? Too cheap for a rMBP!?
Score: 2 Votes (Like | Disagree)
ValSalva Avatar
154 months ago
Only 4GB of RAM on the Air? I guess I won't be bidding :D
Score: 2 Votes (Like | Disagree)