Apple Debuts New iPhone 5s TV Ad 'Parenthood' - MacRumors
Skip to Content

Apple Debuts New iPhone 5s TV Ad 'Parenthood'

by

Apple today debuted a new iPhone 5s TV ad called "Parenthood", focusing on various iOS apps and products for parents.


The ad features "Life of Dreams" by singer-songwriter Julie Doiron and showcases apps such as My Teeth, Drawnimal, Pet Manager Pro, and Kinsa. Devices shown off in the ad include the Withings Withbaby baby monitor, Kinsa's smart thermometer, and the Parrot Flower Power.

The ad ends with the "You're more powerful than you think" tagline, which was initially featured in Apple's first "Powerful" ad in April and in its "Strength" ad earlier this month.

Popular Stories

MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...
Read Full Article • 166 comments
Dynamic Island iPhone 18 Pro Feature

This Is What the iPhone 18 Pro Looks Like

Saturday April 25, 2026 10:00 am PDT by
A recent leak provides our best look yet at the design of Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Leaker Sonny Dickson recently shared images of the first iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone dummy models. The images largely conform with rumors about the designs of the three devices and provide the first real visual confirmation of how they will look. ...
Read Full Article
app store monthly sub commitment

Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment

Monday April 27, 2026 12:52 pm PDT by
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable. This new payment option allows you to offer subscribers more affordable...
Read Full Article • 137 comments

Top Rated Comments

AngerDanger Avatar
AngerDanger
154 months ago
Turned me way way off.

In that case, I recommend finding better material for masturbation.
Score: 29 Votes (Like | Disagree)
iChrist Avatar
iChrist
154 months ago
.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!


:apple::apple::apple::apple::apple::apple:
Score: 26 Votes (Like | Disagree)
T
Tanegashima
154 months ago
See?

No 4GHz octacores with 16GB of RAM and custom rom's required to turn on a light to see under the bed.
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
AngerDanger
154 months ago
"See, kids, no hexacore Firefly Snapdragons under the bed. Now go to sleep."



That music? Um....no comment.
No, you literally just commented. You got #7, in fact. :p
Score: 15 Votes (Like | Disagree)
appleguy123 Avatar
appleguy123
154 months ago
That was actually a really touching commercial. The best of the recent ones.
Score: 15 Votes (Like | Disagree)
Mattsasa Avatar
Mattsasa
154 months ago
Is the purpose of this ad to convince people with children to buy iPhones?

Or is the purpose to convince iPhone owners to have children?

for it was the 2nd option
Score: 11 Votes (Like | Disagree)
Read All Comments