Pre-orders and previews underway ahead of launch.
Apple Debuts New iPhone 5s TV Ad 'Parenthood'
The ad features "Life of Dreams" by singer-songwriter Julie Doiron and showcases apps such as My Teeth, Drawnimal, Pet Manager Pro, and Kinsa. Devices shown off in the ad include the Withings Withbaby baby monitor, Kinsa's smart thermometer, and the Parrot Flower Power.
The ad ends with the "You're more powerful than you think" tagline, which was initially featured in Apple's first "Powerful" ad in April and in its "Strength" ad earlier this month.