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Adobe Debuts 'Adobe Voice' Video Storytelling App for iPad

Adobe today announced Adobe Voice, a new iPad app that allows users to make simple animated video "stories" that incorporate voice, photos, icons, music, animated themes, and more. Designed for people that have little to no filmmaking experience, Adobe Voice imagines itself as a useful presentation creation tool for everyone from small business owners to students.

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Designed to help people make an impact online and across social networks -- without requiring any filming or editing -- Adobe Voice is ideal for creative professionals prototyping a project, nonprofits championing a cause, small business owners connecting with customers or students looking to create an interactive and engaging school report.
Adobe Voice can be used to create videos for a wide array of topics, though they are more akin to animated slideshows than traditional videos. The app has a gallery that includes several pre-made videos available through an "Explore" feature, showing the myriad ways the videos can be used: delivering a homework assignment, telling a story, showing off a product, and describing a charity organization are all given as examples.

Adobe aims to assist in the video creation process from idea to completed video with Adobe Voice. The app opens with a set of general story templates that can be used to create a video, including "Explain Something," "Teach a Lesson," "Share an Invitation," and "Promote an Idea," among others. The app also includes ideas for inspiration, suggesting title topics from categories ranging from personal to business to instructional.

Once a template is chosen, the app walks a user through the process of creating a video using simple tap gestures to insert audio and images to a series of slides. Each slide begins with a recording of the user's own voice, which is then set to music.


Icons, text, and images are then added to each slide, from Adobe's own cache of licensed content. Users can search for a photo or icon to represent what they're aiming to convey, which can be added to a video in a few simple steps. By combining several image and text slides with user-created voiceovers, the video is generated bit-by-bit and the entire creation process can take as little as just a few minutes.

Video stories can be customized with a variety of different animated themes (there are more than 30), several different layouts, and mood-appropriate music choices. They're also sharable through a number of different social media outlets including Facebook and Twitter, as well as Adobe's Creative Cloud platform.

Adobe Voice can be downloaded from the App Store for free. It requires both iOS 7 and an iPad 2 or later. [Direct Link]

Top Rated Comments

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Posted: 11 weeks ago
Isn't the point of telling "your story" to use your own photos, videos, etc.? This isn't mentioned. I'm a pretty good story teller and stories have always been fun for me, I don't need Adobe to make them "fun again". This would be useful if I could use my own media, not licensed, stock images. Do I get to keep and use "my story" or does the content I create become Adobe's? Nothing is free, there's always a catch.
Rating: 6 Votes
Posted: 11 weeks ago
Hmmm… I see nothing here that a person crafting a professional presentation in Keynote couldn't and/or wouldn't already do – except for the instant access to a huge library of searchable images and icons.
Rating: 4 Votes
Posted: 11 weeks ago

Isn't the point of telling "your story" to use your own photos, videos, etc.? This would be useful if I could use my own media, not licensed, stock images.


Absolutely agree. It's interesting that making storytelling "fun" in Adobe's opinion means using only their content (except for snippets of your voice). This seems like nothing more than glorified clip-art in a PowerPoint, with recorded vocals.
Rating: 4 Votes
Posted: 11 weeks ago
I gave up on Adobe a long time ago. Their software is always buggy and has been a huge opportunity for viruses and other bad things to get on computers. I hope that they find a way to build better products, but for now, for me, when I hear Adobe, I start running.
Rating: 3 Votes
Posted: 11 weeks ago
Interesting app needs access to my music library for me to really make use of it but its an interesting and good start video would be handy too but hey its only the beginning i guess
Rating: 2 Votes
Posted: 11 weeks ago
Hmmm... wonder if I could pitch a story to a producer this way? :cool:
Rating: 2 Votes
Posted: 11 weeks ago
While I agree that not being able to save your videos locally is annoying, there are workarounds if you're resourceful enough to think of them..

That being said, it astounds me how many people have already dismissed this as useless or a cute toy. Spending 30 seconds on something like this can't possibly give you a realistic perspective of the possibilities, duh.

In a little more than an hour I created a really cool informative video that I'm going to use to promote my startup, in addition to a local non profit organization. While I'm familiar with and experienced in final cut, premiere and iMovie, I find this to be a very easy way to create informative narrative videos without spending hours editing. Voice is an A+ app IMO.
Rating: 1 Votes
Posted: 11 weeks ago
Glad to see Adobe still innovates. They dropped the ball on Flash and, to a lesser extent, Photoshop, but they're still one of my favorite companies.
Rating: 1 Votes
Posted: 11 weeks ago
Wow, this is awesome! Goodbye Animato!
Rating: 1 Votes

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