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Apple Launches 'Better' Environmental Campaign, Shares Glimpse of New Nevada Data Center

In advance of Earth Day, Apple overhauled its Environmental Responsibility website with new content that reconfirms the company's dedication to operate its business in a way that is best for the environment. The updated website features a new "Better" video narrated by Apple CEO Tim Cook that explains the company's environmentally friendly values.


Keeping with this Earth Day theme, Lisa Jackson, Apple’s vice president for environmental initiatives, recently gave Wired an exclusive tour of Apple's newest data center in Yerington, Nevada. Apple is close to powering all its facilities entirely with renewable energy, with both its corporate office and data centers now at 94 percent and climbing. This Nevada facility continues Apple's commitment to obtain its energy from cleaner sources.

WIRED_apple-Data-Center
Apple’s data center in Sparks, NV. Photo: David Calvert/WIRED
Though Jackson can’t take credit for Apple’s renewable initiative, she monitors its progress and, perhaps even more important, spreads the word that renewables aren’t just for tree-huggers, but are serious energy sources that can take on the biggest jobs. “No one can ever claim again you can’t have a data center that runs on 100 percent renewable,” says. “Once those proof points are out there, it makes it easier for policies to follow.”
Though the company uses wind and hydroelectric power in its other facilities, Apple is relying on solar power in its Nevada facility. This design mirrors the company's Maiden, North Carolina data center, which uses two 100-acre solar fields to produce a total of 50 megawatts.

Apple is now building out a similar solar array in Nevada on a 134-acre field within the grounds of the Nevada facility. When completed sometime next year, this array will generate approximately 18-20 megawatts of power, with the remaining power for the center being supplied by geothermal energy.

Top Rated Comments

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19 weeks ago

its*


Thank you so much for your correction, I was struggling to understand that message and with your correction it suddenly made sense.
Rating: 18 Votes
19 weeks ago
How about Apple launches a 'new products' campaign? You know, where where they release new products.
Rating: 17 Votes
19 weeks ago
Great use of Tim Cook for the narration. More of these please.
Rating: 13 Votes
19 weeks ago
Love it. Bravo!

:apple:
Rating: 11 Votes
19 weeks ago
we don't want green products, just new products :D

I don't buy an iPhone, just because it's 'greener' that's just a bonus
Rating: 7 Votes
19 weeks ago
Breaking: Samsung launches sBetter campaign.
Rating: 7 Votes
19 weeks ago
It's fantastic that big companies are using renewable energy to power their facilities :D. A lot of users will comment about how much "they don't care about green products as long as they have new products", but what they fail to realise is that their phones, laptops, computers aren't going to save them when the weather behaviour begins to become extreme. :mad:
Rating: 7 Votes
19 weeks ago

Less on the feel-good PC stuff and more on the keeping the company together, Apple. Steve gone hardly 3 years and look what a mess has become of iOS. Losing all the people that made Apple great left and right, and meanwhile you're screwing around with this kind of stuff. Do this stuff AFTER get things straightened out post-Steve. Apple's job is making great products, not showing the world how to be more environmental.


What are you talking about? iOS is not a mess just because the new icons aren't universally loved. For goodness sake, it still works the same way.

3 years after Steve left, it's making more money, we've seen a ton of new products all of which are brilliant. Just because your perception of the company isn't the same, it doesn't mean it's a mess.
Rating: 6 Votes
19 weeks ago

Knocking down trees and covering acres of land with toxic to produce solar panels is 'better'?


Not when that land is being used to power millions of things with almost no harmful byproducts.
Rating: 5 Votes
19 weeks ago
It certainly adds complexity to Apples business and I'm glad to see they drive it seriously and "sell" it to the public. Hopefully they find more copycats for that, too.
Well done :apple:
Rating: 4 Votes

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